feliciasoto.com

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	<title>feliciasoto.com</title>
	<link>https://feliciasoto.com</link>
	<description>feliciasoto.com</description>
	<pubDate>Thu, 28 Dec 2023 21:05:59 +0000</pubDate>
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		<title>Google Voice Action</title>
				
		<link>https://feliciasoto.com/Google-Voice-Action</link>

		<pubDate>Wed, 10 Mar 2021 00:06:15 +0000</pubDate>

		<dc:creator>feliciasoto.com</dc:creator>

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		<description>
	Voice UX + Product Strategy
“What the Poop”Hands-Free Support Powered by Voice

&#60;img width="2594" height="1454" width_o="2594" height_o="1454" data-src="https://freight.cargo.site/t/original/i/a5714f63d8825260a9d71f82af0a9b5a63ed6ce2d50474177fe14fb39b3a0781/WTP_4.png" data-mid="101447504" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/a5714f63d8825260a9d71f82af0a9b5a63ed6ce2d50474177fe14fb39b3a0781/WTP_4.png" /&#62;End-to-end rollout, from new-parent research to a company-wide Google Home launch.
&#38;nbsp;Overview&#38;nbsp;
For new parents, a dirty diaper is a visual cue for their baby's digestion and nutrition. Before 2020, most parents could bring questions like this to a routine pediatrician visit but, when COVID made 
in-person visits harder to come by, more parents were turning to the web for feeding advice, often without a reliable source.
 
&#38;nbsp;Objective&#38;nbsp;How could Enfamil use voice technology to ease parents' concerns about feeding issues, while still building a bridge to their pediatrician?

&#38;nbsp;Solution&#38;nbsp;In 2019, I led the activation and development of "What the Poop," a Google Voice App that helps parents decode  the color and texture of their baby's poopy diapers hands-free. 
The experience was intentionally non-diagnostic, designed to protect user privacy by storing no PII and making no external API calls.&#38;nbsp;Outcome&#38;nbsp; In 2020, Enfamil became the first infant-nutrition brand to launch a Google Voice Assistant, providing timely support as COVID disrupted routine pediatric care.

Strong task completion, engagement, and low drop-off validated the experience and secured executive buy-in for an Alexa expansion.

	
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	&#38;nbsp;The Process&#38;nbsp;MVP to In-Market Activation

	︎︎︎
1) Discovery:&#38;nbsp;User Research + IdeationBuilt parent personas from prenatal and postnatal interviews, then ran ideation sessions to map-out the voice flow.

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︎︎︎
2) VX Flow + UX Development
Developed the full dialogue flow and content matrix, covering every color, texture, and follow-up combination. Then, I partnered with Legal + Medical teams to ensure it adhered to regulatory, medical, and compliance requirements.


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︎︎︎
3) Multi-Wave MVP Launches

Led iterative build-test-learn cycles, including on-device testing with a cohort of new parents from our customer base.

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︎︎︎
4) Go-to-Market TestingValidated marketing concept directions throught A/B testing to identify the creative, messaging, 
and tone-of-voice that would drive the highest engagement.

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︎︎︎
5) Internal Awareness +&#38;nbsp; Scalable Solutions&#38;nbsp;Presented results company-wide and secured buy-in to expand from Google Home to Alexa.

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Watch Promo Video &#38;nbsp;
</description>
		
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	<item>
		<title>Microsoft Advertising - Retail Media</title>
				
		<link>https://feliciasoto.com/Microsoft-Advertising-Retail-Media</link>

		<pubDate>Thu, 28 Dec 2023 21:05:59 +0000</pubDate>

		<dc:creator>feliciasoto.com</dc:creator>

		<guid isPermaLink="true">https://feliciasoto.com/Microsoft-Advertising-Retail-Media</guid>

		<description>Retail Media SaaS  · UX Lead&#38;nbsp;
Microsoft AdvertisingThe Industry’s Leading AI-Powered Retail Media Platform
&#38;nbsp;Overview&#38;nbsp;
Retail Media Networks are among digital advertising’s fastest-growing segments, projected to grow at a 12%+ CAGR from 2022–2027 as third-party cookies were phased out.

As traditional targeting methods declined, RMNs gained momentum by enabling advertisers to reach high-intent audiences while unlocking valuable first-party insights into consumer behavior.
&#38;nbsp;
&#38;nbsp;Solution &#38;nbsp;As a UX Lead at Microsoft Advertising, I served as the steward for user-centered design within a cross-functional, global cohort building the industry's most complete omnichannel retail media stack — connecting audiences seamlessly onsite, offsite, and in-store.

In September 2022, the platform beta-launched, giving retailers AI-powered performance insights to drive sales, customer acquisition, and loyalty. It continues to evolve today.
➡️ FULL CASE STUDY AVAILABLE UPON REQUEST


&#38;nbsp;Responsibilities&#38;nbsp;


Product Strategy + UX Vision · Storytelling and Cross-Org Alignment · User Research + Consumer Journey Mapping · Workshop / Ideation facilitation · Wireframes, Site Maps, Interaction Flows · Low-Fi + High-Fi Prototypes in Figma · Usability Testing / User Interviews · Systems Design


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		<title>Neuriva – Digital Transformation</title>
				
		<link>https://feliciasoto.com/Neuriva-Digital-Transformation</link>

		<pubDate>Wed, 10 Mar 2021 00:06:12 +0000</pubDate>

		<dc:creator>feliciasoto.com</dc:creator>

		<guid isPermaLink="true">https://feliciasoto.com/Neuriva-Digital-Transformation</guid>

		<description>
	Full-Funnel Performance Marketing, ML-Driven CX
Neuriva, Brain HealthTransforming Reckitt’s underperforming launch 
into a scalable growth engine.

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 Overview&#38;nbsp;
Neuriva set out to put brain health into consumers' hands. But when marketing performance fell short, it was clear the brand needed more than a media refresh. It needed a fundamentally different way to reach and convert consumers.
 
&#38;nbsp;Solution&#38;nbsp;I led the UX  and Design Strategy within a cross-functional Agile Pod to pilot Neuriva’s digital transformation. We introduced a performance marketing model that used real-time, cross-channel data to optimize the consumer journey and drive measurable growth.
 Outcome&#38;nbsp;The pilot increased target reach + sales, unlocking greater investment in digital activation. Its success extended beyond Neuriva, becoming a blueprint for digital-first ways of working across Reckitt. I helped scale the model by leading an in-house design team, facilitating cross-functional workshops, and creating test-and-learn playbooks for company-wide adoption.
 

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	Digital Transformation PilotA data-driven, activation model that used audience insights and ML-led performance marketing to optimize experiences across every channel. 


	Phase 1: Audit + Competitive Analysis
I built a new creative stream&#38;nbsp; based on performance metrics and competitor insights.

	Phase 2:&#38;nbsp;Build the Base
I leveraged retargeting, creative testing, and ML to optimize performance across channels.
	Phase 3: Full-funnel RetargetingI enabled cross-channel signals to guide users toward content that moved them through the purchase funnel.


	&#38;nbsp;Integration of Performance Marketing + Consumer-Centric Personalization&#38;nbsp;

	1) Audit of AOR Content + Development of Creative Adaptations

&#60;img width="2562" height="998" width_o="2562" height_o="998" data-src="https://freight.cargo.site/t/original/i/6874b0d60c6f63e79a96865ce143dfdc73debb712c54162ad11c808defd94d0e/InitialScreen.png" data-mid="101447411" border="0"  src="https://freight.cargo.site/w/1000/i/6874b0d60c6f63e79a96865ce143dfdc73debb712c54162ad11c808defd94d0e/InitialScreen.png" /&#62;

	2) Analysis of CX journey + cross-channel engagement&#38;nbsp;
&#60;img width="2324" height="1310" width_o="2324" height_o="1310" data-src="https://freight.cargo.site/t/original/i/b10a03c7720c78be488592f1531a1ca407a65a54b7bcf274bdf3e6332b5c3f7e/Neuriva_1.png" data-mid="101447409" border="0"  src="https://freight.cargo.site/w/1000/i/b10a03c7720c78be488592f1531a1ca407a65a54b7bcf274bdf3e6332b5c3f7e/Neuriva_1.png" /&#62;


	3) Performance analytics +&#38;nbsp;website optimizations to supercharge D2C conversions

&#60;img width="3352" height="1892" width_o="3352" height_o="1892" data-src="https://freight.cargo.site/t/original/i/23cb2c94be3ce1d3baee10b5781339894f763e02d13d398430610de3164f3994/Neuriva_2.png" data-mid="101447408" border="0"  src="https://freight.cargo.site/w/1000/i/23cb2c94be3ce1d3baee10b5781339894f763e02d13d398430610de3164f3994/Neuriva_2.png" /&#62;
 
	4) Full-funnel, creative iterations based on ML + real-time data

&#60;img width="2734" height="1254" width_o="2734" height_o="1254" data-src="https://freight.cargo.site/t/original/i/d32a06ebf043267633f065c63bf58fccd588c9650a4f50e2de5446843f5f527b/Neuriva_4.png" data-mid="101447424" border="0"  src="https://freight.cargo.site/w/1000/i/d32a06ebf043267633f065c63bf58fccd588c9650a4f50e2de5446843f5f527b/Neuriva_4.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Amazon – Ad Products</title>
				
		<link>https://feliciasoto.com/Amazon-Ad-Products</link>

		<pubDate>Wed, 10 Mar 2021 00:06:09 +0000</pubDate>

		<dc:creator>feliciasoto.com</dc:creator>

		<guid isPermaLink="true">https://feliciasoto.com/Amazon-Ad-Products</guid>

		<description>
	Multi-Ad Product Brand Experiences
Amazon Advertising&#38;nbsp;“Day 1” from 2014 – 2018
	
&#60;img width="2242" height="1736" width_o="2242" height_o="1736" data-src="https://freight.cargo.site/t/original/i/776e6b01cc19dcbb6be5dd3fe58411144cac1e7a8ff5fa23897ebc08c7ae77bf/00_zon_overview.jpg" data-mid="101456486" border="0"  src="https://freight.cargo.site/w/1000/i/776e6b01cc19dcbb6be5dd3fe58411144cac1e7a8ff5fa23897ebc08c7ae77bf/00_zon_overview.jpg" /&#62;


	&#38;nbsp;Summary&#38;nbsp;Before the birth of “Fire TV” + “Alexa,” there was&#38;nbsp;“Amazon Media Group” – it's offices were only located in Seattle &#38;amp; NYC. 
As the 1st female Amazonian to join the Design &#38;amp; Tech team&#38;nbsp;(8 members in total), our mission was to shift the advertising landscape + entice the industry to see Amazon.com as a viable channel to drive business growth.
Below’s an overview of brand experiences + prototypes I’ve developed while working at Amazon from 2014 – 2018 &#38;nbsp;↓


	&#38;nbsp;Custom Landing Page &#38;nbsp;
L’Oreal Paris, Pure-Clay Mask

	Overview:
Millenial + Gen Z consumers want to treat multiple skin concerns however, they’re unaware of multi-masking.


&#60;img width="1152" height="360" width_o="1152" height_o="360" data-src="https://freight.cargo.site/t/original/i/8a1d1f74f7e17229b0274bd8c2cc58246b7d0b73202eb5a2fcebfc84a88c8674/PureClay_banner.png" data-mid="101713019" border="0"  src="https://freight.cargo.site/w/1000/i/8a1d1f74f7e17229b0274bd8c2cc58246b7d0b73202eb5a2fcebfc84a88c8674/PureClay_banner.png" /&#62;

	Solution:
 Make the discovery and trial phases less frustrating by creating a landing page that educates consumers about multi-masking's benefits.
This custom execution highlighted key skin concerns while recommending&#38;nbsp; L'Oreal product combos / applications to achieve their skincare goals.
	Results:
•500K in Amazon Ad Sales• Impressions: 900,000&#38;nbsp;• CTR: 116%
• Engagement Rate (LP tabs): 80% &#38;nbsp;
• Avg. Dwell Time: 20 Sec


&#60;img width="1343" height="1021" width_o="1343" height_o="1021" data-src="https://freight.cargo.site/t/original/i/0c70b813de6085c0daef8e85b3aec62b68ba2be6e6ea9c8bdd3455befd4f1dc9/amg_6.png" data-mid="101447377" border="0"  src="https://freight.cargo.site/w/1000/i/0c70b813de6085c0daef8e85b3aec62b68ba2be6e6ea9c8bdd3455befd4f1dc9/amg_6.png" /&#62;


&#38;nbsp;Display + Online Video&#38;nbsp;Zyrtec, AllergyCast


	Overview:Johnson &#38;amp; Johnson's allergy brand, Zyrtec, was one of the pioneer CPG companies to lean into Voice technology. Despite being a first-mover in launching their "AllergyCast" Alexa Skill, the brand struggled to acquire early adopters &#38;amp; repeat visitors.

&#60;img width="336" height="390" width_o="336" height_o="390" data-src="https://freight.cargo.site/t/original/i/2315dcb2cb16d72225a944235b105785935a6ec8366ff275b7fec2d5eaf2d8ac/Skill_icon.png" data-mid="101622629" border="0"  src="https://freight.cargo.site/w/336/i/2315dcb2cb16d72225a944235b105785935a6ec8366ff275b7fec2d5eaf2d8ac/Skill_icon.png" /&#62;


	Solution: Consumers want allergy relief but are not fully aware of what’s making them sneeze. 
To help Zyrtec connect with these consumers, my team leveraged the brand’s assets to creative captivating&#38;nbsp; Ad units to educate + entice users to enable Zrytec’s&#38;nbsp;"AllergyCast"Skill.&#38;nbsp;
Additionally, we incorporated visual cues to generate awareness on various ways to ivoke the Skill + utlitianrian beneift of receiving a daily “AlleryCast” report tailored on how pollen and other allergens can impact their day.

	Results:
• 700K in Amazon Ad Sales


&#60;img width="328" height="54" width_o="328" height_o="54" data-src="https://freight.cargo.site/t/original/i/d767818697387517348682387bed149a961331d3fd935229af5139a355191569/Zyrtec_reviews.png" data-mid="101509076" border="0"  src="https://freight.cargo.site/w/328/i/d767818697387517348682387bed149a961331d3fd935229af5139a355191569/Zyrtec_reviews.png" /&#62;


	&#60;img width="1380" height="905" width_o="1380" height_o="905" data-src="https://freight.cargo.site/t/original/i/c87cbe2d5927716d7a097d347d92a44038b5d61e4389eb5c0528d34b9b3441a1/zrytec_tv2.jpg" data-mid="101447381" border="0"  src="https://freight.cargo.site/w/1000/i/c87cbe2d5927716d7a097d347d92a44038b5d61e4389eb5c0528d34b9b3441a1/zrytec_tv2.jpg" /&#62;
	&#60;img width="2096" height="1732" width_o="2096" height_o="1732" data-src="https://freight.cargo.site/t/original/i/8dfaf0138b63aac72e2400c03ef09c4ab8be2e46649de8ce7cb4e3ed9f5b916a/Screen-Shot-2021-02-20-at-8.48.45-PM.png" data-mid="101447379" border="0"  src="https://freight.cargo.site/w/1000/i/8dfaf0138b63aac72e2400c03ef09c4ab8be2e46649de8ce7cb4e3ed9f5b916a/Screen-Shot-2021-02-20-at-8.48.45-PM.png" /&#62;


&#38;nbsp;Internal Experimentation&#38;nbsp;Amazon Ad Repository

	&#60;img width="2742" height="1352" width_o="2742" height_o="1352" data-src="https://freight.cargo.site/t/original/i/3be474c6002191c5c69bdc6cc3710723b3e4ca735820dc90db408c0edb51394d/i2_c.png" data-mid="101447384" border="0"  src="https://freight.cargo.site/w/1000/i/3be474c6002191c5c69bdc6cc3710723b3e4ca735820dc90db408c0edb51394d/i2_c.png" /&#62;

	Overview:In 2014, Amazon struggled with teams working in silos+ lacked a unifying, internal tool that invigorated team members to look inward for inspiration.

Solution: Create an advertising repository where Amazonians worldwide can leverage / share insights to drive efficiencies, foster scalable innovations, and generate ad revenue growth.
 
	Results:
There’s nothing more rewarding than seeing your&#38;nbsp;concept seedling transform into a real-world Amazon experience after years of ux research, program doc writing, iterative
prototype builds, cross-org
stakeholder meetings, and 
multi-phased site implementations. 

See the final product


&#60;img width="2708" height="1062" width_o="2708" height_o="1062" data-src="https://freight.cargo.site/t/original/i/8d629cd57e6a4741d6474e3243efe3344c58aabb71905949eb30754b309b18f9/AdRepo.png" data-mid="101447388" border="0"  src="https://freight.cargo.site/w/1000/i/8d629cd57e6a4741d6474e3243efe3344c58aabb71905949eb30754b309b18f9/AdRepo.png" /&#62;

	
&#60;img width="2946" height="1336" width_o="2946" height_o="1336" data-src="https://freight.cargo.site/t/original/i/29af567822b5dde08002053fe0bdff4889cbd6c38dc75e4e172d39edec7a04a4/i2_a.png" data-mid="101447382" border="0"  src="https://freight.cargo.site/w/1000/i/29af567822b5dde08002053fe0bdff4889cbd6c38dc75e4e172d39edec7a04a4/i2_a.png" /&#62;
&#60;img width="2794" height="1336" width_o="2794" height_o="1336" data-src="https://freight.cargo.site/t/original/i/f2f9835f4d963e65d3e0bd8dc4928a3f061e3b1162a57f679cb4022a78fd5540/i2_b.png" data-mid="101447383" border="0"  src="https://freight.cargo.site/w/1000/i/f2f9835f4d963e65d3e0bd8dc4928a3f061e3b1162a57f679cb4022a78fd5540/i2_b.png" /&#62;
&#60;img width="2742" height="1352" width_o="2742" height_o="1352" data-src="https://freight.cargo.site/t/original/i/3be474c6002191c5c69bdc6cc3710723b3e4ca735820dc90db408c0edb51394d/i2_c.png" data-mid="101447384" border="0"  src="https://freight.cargo.site/w/1000/i/3be474c6002191c5c69bdc6cc3710723b3e4ca735820dc90db408c0edb51394d/i2_c.png" /&#62;
&#60;img width="2888" height="1332" width_o="2888" height_o="1332" data-src="https://freight.cargo.site/t/original/i/2a5da267bcdd0ddb4d76f7b281e4f0db77ee2a6000fdfc967fa34e7812441edd/i2_d.png" data-mid="101447385" border="0"  src="https://freight.cargo.site/w/1000/i/2a5da267bcdd0ddb4d76f7b281e4f0db77ee2a6000fdfc967fa34e7812441edd/i2_d.png" /&#62;
&#60;img width="2552" height="1324" width_o="2552" height_o="1324" data-src="https://freight.cargo.site/t/original/i/e27c5d86894a63116876f1eeda78855e49db0baa03cd35f6390de3dc4665ae8b/i2_e.png" data-mid="101447386" border="0"  src="https://freight.cargo.site/w/1000/i/e27c5d86894a63116876f1eeda78855e49db0baa03cd35f6390de3dc4665ae8b/i2_e.png" /&#62;


&#38;nbsp;Custom Ad Solution – Product Recommender Tool&#38;nbsp;L’Oréal Paris Magic Root Coverup


	Overview:For the multi-tasking women who are always on the move, setting aside time to visit the hair salon for a color treatment isn’t always an option.

&#60;img width="3158" height="1476" width_o="3158" height_o="1476" data-src="https://freight.cargo.site/t/original/i/9b256745ecc08dacb0a41b814312801b9d4dd92194fb05e83c546c3b8fdb5b26/Screen-Shot-2021-02-21-at-1.14.43-PM.png" data-mid="101641841" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9b256745ecc08dacb0a41b814312801b9d4dd92194fb05e83c546c3b8fdb5b26/Screen-Shot-2021-02-21-at-1.14.43-PM.png" /&#62;
  
	Concept: Give women the opportunity to flawlessly cover-up their roots within seconds from the comfort + convenience of their home.

 
	Solution:Create a first-to-market “Product Selector Tool" that recommends the most compatible “Magic Root Cover-Up Spray" to achieve flawless roots.
In two simple steps, the complexity of choosing a matching hair color has been streamlined. &#38;nbsp;First, the user picks their existing hair color brand, then the consumer selects a color swatch to complete their at-home hair transformation.


&#60;img width="576" height="1698" width_o="576" height_o="1698" data-src="https://freight.cargo.site/t/original/i/55c32ea4160f09b7918bb1c27fb11d59e5046221c1ec505e7d4bf84ea60cbcf3/Mobile_rootTouch.png" data-mid="101447390" border="0"  src="https://freight.cargo.site/w/576/i/55c32ea4160f09b7918bb1c27fb11d59e5046221c1ec505e7d4bf84ea60cbcf3/Mobile_rootTouch.png" /&#62;

	&#60;img width="1368" height="1484" width_o="1368" height_o="1484" data-src="https://freight.cargo.site/t/original/i/cfc9914bf01ea0a0b5569a3cddad1a56df11fd03a44913ca713e1177c09134c2/MT_exp.png" data-mid="101640200" border="0"  src="https://freight.cargo.site/w/1000/i/cfc9914bf01ea0a0b5569a3cddad1a56df11fd03a44913ca713e1177c09134c2/MT_exp.png" /&#62;


 Responsibilities&#38;nbsp;of an Amazonian Creative Lead&#38;nbsp;


	• Facilitating Brainstorming + Ideation Sessions• Presentations + Sales Pitches • Consumer Journey Mapping• Wireframing + UX Design
	
	• Creative Direction + Visual Design • Off-shore Production + Design Optimization • Thinking Big (Experimentation + Prototyping)
	&#38;nbsp;
</description>
		
	</item>
		
		
	<item>
		<title>EFB – Mobile App</title>
				
		<link>https://feliciasoto.com/EFB-Mobile-App</link>

		<pubDate>Tue, 13 Apr 2021 18:16:26 +0000</pubDate>

		<dc:creator>feliciasoto.com</dc:creator>

		<guid isPermaLink="true">https://feliciasoto.com/EFB-Mobile-App</guid>

		<description>
	iOS + Andrioid Mobile App&#38;nbsp;
Enfamil Family 
Beginnings AppParenthood Made Easy

&#60;img width="1760" height="912" width_o="1760" height_o="912" data-src="https://freight.cargo.site/t/original/i/58799f5a40465c0581521848b5458abcec6c51e04fedb0dba2eb32f6334c344f/closeup.png" data-mid="105171264" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/58799f5a40465c0581521848b5458abcec6c51e04fedb0dba2eb32f6334c344f/closeup.png" /&#62;&#38;nbsp;Overview&#38;nbsp;A mobile device is the essential tool for all new &#38;amp; expecting parents. This trusty sidekick enables search at parent’s fingertips, online / offline support networks, and accessibility to engaging digital content.

&#38;nbsp;Objective&#38;nbsp;Enfamil will develop a mobile hub to serve as the core accelerator in building transformative relationships and driving business growth.

&#38;nbsp;Solution&#38;nbsp;The Enfamil Family Beginnings app will be a key enabler in establishing a unified consumer experience – from CRM enrollments, online conversions, loyalty and advocacy. From conception to a baby’s 1st birthday, the mobile experience provides product offerings and personalized content for every milestone.
	
&#60;img width="768" height="532" width_o="768" height_o="532" data-src="https://freight.cargo.site/t/original/i/dda0578fbfc3e2d6da4ce8c68d87c01e56bfcdd0e6c57b2326d08afe609c1dec/enfamil-MOCKUP-768x532.jpg" data-mid="105171215" border="0"  src="https://freight.cargo.site/w/768/i/dda0578fbfc3e2d6da4ce8c68d87c01e56bfcdd0e6c57b2326d08afe609c1dec/enfamil-MOCKUP-768x532.jpg" /&#62;


&#60;img width="1468" height="1478" width_o="1468" height_o="1478" data-src="https://freight.cargo.site/t/original/i/c696575efda5597054844729a3512e949493115d766369b7ecb5136c7de4cb34/2ca1381ef16795f2beb6ffb41bd2247bea6c584c.png" data-mid="105171211" border="0"  src="https://freight.cargo.site/w/1000/i/c696575efda5597054844729a3512e949493115d766369b7ecb5136c7de4cb34/2ca1381ef16795f2beb6ffb41bd2247bea6c584c.png" /&#62;


	&#38;nbsp;End-to-End Development&#38;nbsp;Start small. Build quickly. Test &#38;amp; learn.

	
︎︎︎
1) Business Case + Empathy Mapping:&#38;nbsp;User Research + Ideation Sessions&#38;nbsp;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/65af474861ef42455bf3453e54d13e6dc8aa7284c91a3a80b061d2deeb5b9f00/mob_research.jpg" data-mid="105169074" border="0"  src="https://freight.cargo.site/w/1000/i/65af474861ef42455bf3453e54d13e6dc8aa7284c91a3a80b061d2deeb5b9f00/mob_research.jpg" /&#62;

︎︎︎
2) Rapid Ideation + Low-fidelity sketches
Iterative Wireframing &#124; VX Research &#124; Creation of low fidelity prototypes


&#60;img width="1920" height="1848" width_o="1920" height_o="1848" data-src="https://freight.cargo.site/t/original/i/1452fcb268a99d084479c1208c538563a0cc9d065fdd337e149c606122325100/sketchwDigital.jpg" data-mid="108468915" border="0"  src="https://freight.cargo.site/w/1000/i/1452fcb268a99d084479c1208c538563a0cc9d065fdd337e149c606122325100/sketchwDigital.jpg" /&#62;

︎︎︎
3) Iterative Design System based on UAT testing&#38;nbsp;
Iterate, Test, Break, Repeat (&#38;amp; eventually make better)&#38;nbsp;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/598cd3f7f00d46ac59257e69848ad4939ca2b8063e22a7ae6b7d97102c834bda/components.jpg" data-mid="105170430" border="0"  src="https://freight.cargo.site/w/1000/i/598cd3f7f00d46ac59257e69848ad4939ca2b8063e22a7ae6b7d97102c834bda/components.jpg" /&#62;

︎︎︎
4) Mobile Screen Framework + DevelopmentImplement an intuitive &#38;amp; cohesive&#38;nbsp;UI, Design Sysytem, and CX that will garner the highest level of engagement


&#60;img width="1920" height="1760" width_o="1920" height_o="1760" data-src="https://freight.cargo.site/t/original/i/a21e241a80a46d9e80a0a33bb9cfc1a3709ca5d17d997d8952614ae309f8df34/Mobile_Coupon.jpg" data-mid="108496649" border="0"  src="https://freight.cargo.site/w/1000/i/a21e241a80a46d9e80a0a33bb9cfc1a3709ca5d17d997d8952614ae309f8df34/Mobile_Coupon.jpg" /&#62;

5) Mobile Icon Discovery for APAC Market

&#60;img width="1920" height="1760" width_o="1920" height_o="1760" data-src="https://freight.cargo.site/t/original/i/e1fb37c36cb20103d79a6dcbf677e3e18f706f9c9ec70ec0b6565119f242af50/Th_Art-copy2.jpg" data-mid="111030920" border="0"  src="https://freight.cargo.site/w/1000/i/e1fb37c36cb20103d79a6dcbf677e3e18f706f9c9ec70ec0b6565119f242af50/Th_Art-copy2.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Enfamil Baby – VUX </title>
				
		<link>https://feliciasoto.com/Enfamil-Baby-VUX</link>

		<pubDate>Wed, 10 Mar 2021 02:45:30 +0000</pubDate>

		<dc:creator>feliciasoto.com</dc:creator>

		<guid isPermaLink="true">https://feliciasoto.com/Enfamil-Baby-VUX</guid>

		<description>Google Voice Action
Enfamil BabyHands-free support for powered by your voice
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c2de5c10cd19eb3cb11bb6cda888bc009def3489f2e11d87703f984796935a8/sonicDevices.jpg" data-mid="101455701" border="0"  src="https://freight.cargo.site/w/1000/i/0c2de5c10cd19eb3cb11bb6cda888bc009def3489f2e11d87703f984796935a8/sonicDevices.jpg" /&#62;&#38;nbsp;Overview&#38;nbsp;
Consumer acceptance for smart devices + voice technology was already in full swing by 2020. The global spread of Covid and social distancing protocols accelerated the landscape, making Voice an essential tool for search, social interaction, commerce, brand engagements, and health services.

&#38;nbsp;Objective&#38;nbsp;
To maintain brand superiority, Enfamil must leverage Voice Tech as a channel to drive digital transformations throughout its omni-channel eco-sysem.

&#38;nbsp;Solution&#38;nbsp;Fostering meaningful connections with Voice Tech. With the launch of “Enfamil Baby,” the brand will strengthen its relationship with expecting + existing parents until their baby’s 1st birthday.
The introduction of Voice will step-change its business norms forming meaningful connections &#38;amp; delivering results with customer acquisition, product trials, and voice commerce.

&#38;nbsp;Responsibilities&#38;nbsp;

User Research / Interviews

VX Journey Mapping

Sketching + Wireframing

Strategic Launch Roll-Out

Interaction + Visual Design

Omni-Channel Engagement Testing

Faciliation + Cross-Org Project Management

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c2de5c10cd19eb3cb11bb6cda888bc009def3489f2e11d87703f984796935a8/sonicDevices.jpg" data-mid="101455701" border="0"  src="https://freight.cargo.site/w/1000/i/0c2de5c10cd19eb3cb11bb6cda888bc009def3489f2e11d87703f984796935a8/sonicDevices.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9f4774cd07d32e07e8c1f2670655319e545b90d683eaf1a374056b69a5b9279c/NSM_2020_2.jpg" data-mid="101455702" border="0"  src="https://freight.cargo.site/w/1000/i/9f4774cd07d32e07e8c1f2670655319e545b90d683eaf1a374056b69a5b9279c/NSM_2020_2.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/444678278e75bbe816fd1d27472fb612d10de784016c0009ea3e624c1678af19/Enspire.jpg" data-mid="101455703" border="0"  src="https://freight.cargo.site/w/1000/i/444678278e75bbe816fd1d27472fb612d10de784016c0009ea3e624c1678af19/Enspire.jpg" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f9070ba0ce27137db91b6e71e9f011ba369f25d7619ce7f03f1df53b6da01323/EnfaMom_PInterest_11_10_20.jpg" data-mid="101455700" border="0"  src="https://freight.cargo.site/w/1000/i/f9070ba0ce27137db91b6e71e9f011ba369f25d7619ce7f03f1df53b6da01323/EnfaMom_PInterest_11_10_20.jpg" /&#62;

 
</description>
		
	</item>
		
		
	<item>
		<title>L'Oréal Paris + PrimeNow</title>
				
		<link>https://feliciasoto.com/L-Oreal-Paris-PrimeNow</link>

		<pubDate>Wed, 10 Mar 2021 00:06:20 +0000</pubDate>

		<dc:creator>feliciasoto.com</dc:creator>

		<guid isPermaLink="true">https://feliciasoto.com/L-Oreal-Paris-PrimeNow</guid>

		<description>
	Amazon, PrimeNow Stunt
L’Oréal Haircare&#38;nbsp;Hairsylist delivered to your doorstep
&#60;img width="3138" height="1155" width_o="3138" height_o="1155" data-src="https://freight.cargo.site/t/original/i/b4371504dd9094dabd6461780129b3543a839d8f6b39c630376eb4531da50bd7/LOreal_header.jpg" data-mid="102026630" border="0"  src="https://freight.cargo.site/w/1000/i/b4371504dd9094dabd6461780129b3543a839d8f6b39c630376eb4531da50bd7/LOreal_header.jpg" /&#62;

&#38;nbsp;Problem + Insight&#38;nbsp;
Consumers are spending less time browsing the aisles of brick-n-mortar stores and are going online to discover the latest hair trends &#38;amp; haircare products. &#38;nbsp;

&#38;nbsp;Solution&#38;nbsp;While at Amazon’s Advertising, I collaborated with L’Oréal to develop a first-of-its-kind activation where a hairstylist was delivered to consumers' doorsteps. Eligible participants received a free hair make-over/tutorial while learning about L’Oréal’s Advanced Haircare Line.
Consumers outside of the NYC area had access to watch L’Oréal’s exclusive, step-by-step tutorials with shoppable video content featuring product recommendations. 

&#38;nbsp;Responsibilities&#38;nbsp;

Campaign Strategy&#38;nbsp;+ Activation Roll-Out

Consumer Journey Mapping
Wireframing +&#38;nbsp;UX/UI Design
Creative Direction (Digital + Video)

&#38;nbsp;Results&#38;nbsp;

• Campaign Revenue: 800K
• Booking Rate 100%

	
&#60;img width="2242" height="1138" width_o="2242" height_o="1138" data-src="https://freight.cargo.site/t/original/i/ad972947fb1bae26fe11a241fcc572ad37cfd4364063be51e887196f00f827e6/Screen-Shot-2021-02-13-at-12.33.48-AM.png" data-mid="101447515" border="0"  src="https://freight.cargo.site/w/1000/i/ad972947fb1bae26fe11a241fcc572ad37cfd4364063be51e887196f00f827e6/Screen-Shot-2021-02-13-at-12.33.48-AM.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38e76be5b0ad452050375f4a7cb88001edd969efceff8291ef90d81c8ee093ea/Phase2a.jpg" data-mid="101447517" border="0"  src="https://freight.cargo.site/w/1000/i/38e76be5b0ad452050375f4a7cb88001edd969efceff8291ef90d81c8ee093ea/Phase2a.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cb7ea90f2cc3fe9036b6b5a2d15cc60fcfc157599738032988ecfeca80b416f9/Phase3a.jpg" data-mid="101447518" border="0"  src="https://freight.cargo.site/w/1000/i/cb7ea90f2cc3fe9036b6b5a2d15cc60fcfc157599738032988ecfeca80b416f9/Phase3a.jpg" /&#62;
&#60;img width="2814" height="1112" width_o="2814" height_o="1112" data-src="https://freight.cargo.site/t/original/i/a27174ea00f2b5e20f836151c9133920f381e53489b56c4c8717163c7a4abcb2/PN_Banners.png" data-mid="102022160" border="0"  src="https://freight.cargo.site/w/1000/i/a27174ea00f2b5e20f836151c9133920f381e53489b56c4c8717163c7a4abcb2/PN_Banners.png" /&#62;

____________________________________________


&#60;img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/7ab3ed32e2442d8bb7eb120737b38215e95d5fea233eec56e134e2ed0f2fff07/IMG_7459.jpg" data-mid="102025612" border="0"  src="https://freight.cargo.site/w/1000/i/7ab3ed32e2442d8bb7eb120737b38215e95d5fea233eec56e134e2ed0f2fff07/IMG_7459.jpg" /&#62;
&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/0b6862ccb95933857f5867b8b0702f8c8bdef706a8f5217e6e898f50137198e1/IMG_7472.jpg" data-mid="102025909" border="0"  src="https://freight.cargo.site/w/1000/i/0b6862ccb95933857f5867b8b0702f8c8bdef706a8f5217e6e898f50137198e1/IMG_7472.jpg" /&#62;
&#60;img width="719" height="1280" width_o="719" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0499e27f5f856df4e2484c2e30e9ecf0eb932c044666c5e5c9d2709a68038b72/IMG_7491.PNG" data-mid="102025948" border="0"  src="https://freight.cargo.site/w/719/i/0499e27f5f856df4e2484c2e30e9ecf0eb932c044666c5e5c9d2709a68038b72/IMG_7491.PNG" /&#62;
Watch Video with Audio


</description>
		
	</item>
		
		
	<item>
		<title>UX + IxD</title>
				
		<link>https://feliciasoto.com/UX-IxD</link>

		<pubDate>Thu, 25 Mar 2021 18:55:22 +0000</pubDate>

		<dc:creator>feliciasoto.com</dc:creator>

		<guid isPermaLink="true">https://feliciasoto.com/UX-IxD</guid>

		<description>
	Experiential Prototypes
UX + Interaction DesignDigital Experiences + Products
&#60;img width="1430" height="1080" width_o="1430" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad269ed9d922809ed4af65d9e5f6e8ef20cfc409742b3f66d59e538932052b53/ixd.jpg" data-mid="103269708" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/ad269ed9d922809ed4af65d9e5f6e8ef20cfc409742b3f66d59e538932052b53/ixd.jpg" /&#62;
&#38;nbsp;Behind the scenes &#38;nbsp;Below is a glimpse of some&#38;nbsp;unused concepts and experiments –&#38;nbsp;all uncut and raw. Watch this space as I upload more ↓
	&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/e06f97e47814e7b1d3d6ac0ee4d1e089e3642dec8826fdaafe40e146801c77dd/Unknown-4.jpeg" data-mid="103269707" border="0"  src="https://freight.cargo.site/w/1000/i/e06f97e47814e7b1d3d6ac0ee4d1e089e3642dec8826fdaafe40e146801c77dd/Unknown-4.jpeg" /&#62;


Automotive


	Land Rover, “Trail Less Traveled”
– iOS App&#38;nbsp;Interaction design + wireframing showcasing on + off-road adventures with multi-view angles. This application was concepted and designed at Wunderman Thompson.
	

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88bc7e805cd2e532de753c189113cffbdfed0772ea597055f33dcbb221f7cb4d/lrover_f.jpg" data-mid="103269694" border="0"  src="https://freight.cargo.site/w/1000/i/88bc7e805cd2e532de753c189113cffbdfed0772ea597055f33dcbb221f7cb4d/lrover_f.jpg" /&#62;


OTC Consumer Engagements
PrevacidMobile website optimization + wireframes 
introducing “Redeem Coupons” userflow. &#38;nbsp; &#38;nbsp;
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
&#60;img width="1885" height="805" width_o="1885" height_o="805" data-src="https://freight.cargo.site/t/original/i/87d8e2afa58385a3800c30e3a582b16a708540c25434b1442a7b7cdc43b73ef2/FeliSoto_WebOverview_.jpg" data-mid="103269693" border="0"  src="https://freight.cargo.site/w/1000/i/87d8e2afa58385a3800c30e3a582b16a708540c25434b1442a7b7cdc43b73ef2/FeliSoto_WebOverview_.jpg" /&#62;


	Excedrin – Axure PrototypeAn immersive, gamified brand campaign creating awareness that Excedrin is the trusted brand to provide headache relief &#38;amp; stress-free tips throughout the holiday season.

&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;
	

	&#60;img width="1596" height="1358" width_o="1596" height_o="1358" data-src="https://freight.cargo.site/t/original/i/386898a0904be49df6b7c5bb73e2c3ff99cf7d1796eb7687e8bbcf78048ecdac/axure_overview_2.jpg" data-mid="103269696" border="0"  src="https://freight.cargo.site/w/1000/i/386898a0904be49df6b7c5bb73e2c3ff99cf7d1796eb7687e8bbcf78048ecdac/axure_overview_2.jpg" /&#62;

	
Consumer Packaged Goods


	Enfamil, 5-day Discovery Sprint WorkshopIdentify digital opportunities that can assist new parents with determining the best Enfamil formula tailored to their baby’s nutritional needs. 


	&#60;img width="2156" height="782" width_o="2156" height_o="782" data-src="https://freight.cargo.site/t/original/i/ff56e9eb3e868d42369c9d95167d6d6ab8c34c2cb9d72545ec623889987726b4/00_workshop.png" data-mid="103271165" border="0"  src="https://freight.cargo.site/w/1000/i/ff56e9eb3e868d42369c9d95167d6d6ab8c34c2cb9d72545ec623889987726b4/00_workshop.png" /&#62;

&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/f6e7e4d8f267b5df8506614081da333897eaf40406f5ea218c9178e456fcf58d/Unknown-6.jpeg" data-mid="103269700" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/f6e7e4d8f267b5df8506614081da333897eaf40406f5ea218c9178e456fcf58d/Unknown-6.jpeg" /&#62;
&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" data-mid="103269704" border="0"  src="https://freight.cargo.site/w/1000/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" /&#62;
&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/8bdfb8d7e56e61a21f241099ec8a4261281ecc7b04d41fb6b755b35f18d48d34/Unknown-3.jpeg" data-mid="103269706" border="0"  src="https://freight.cargo.site/w/1000/i/8bdfb8d7e56e61a21f241099ec8a4261281ecc7b04d41fb6b755b35f18d48d34/Unknown-3.jpeg" /&#62;
&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" data-mid="103269704" border="0"  src="https://freight.cargo.site/w/1000/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" /&#62;
&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/e98dacf865e6748b438326831938150617a81c71870dd7b00813fda2ee156de9/Proteus3.jpg" data-mid="103269703" border="0"  src="https://freight.cargo.site/w/1000/i/e98dacf865e6748b438326831938150617a81c71870dd7b00813fda2ee156de9/Proteus3.jpg" /&#62;


&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/f6e7e4d8f267b5df8506614081da333897eaf40406f5ea218c9178e456fcf58d/Unknown-6.jpeg" data-mid="103269700" border="0"  src="https://freight.cargo.site/w/1000/i/f6e7e4d8f267b5df8506614081da333897eaf40406f5ea218c9178e456fcf58d/Unknown-6.jpeg" /&#62;
&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" data-mid="103269704" border="0"  src="https://freight.cargo.site/w/1000/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" /&#62;
&#60;img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/e98dacf865e6748b438326831938150617a81c71870dd7b00813fda2ee156de9/Proteus3.jpg" data-mid="103269703" border="0"  src="https://freight.cargo.site/w/1000/i/e98dacf865e6748b438326831938150617a81c71870dd7b00813fda2ee156de9/Proteus3.jpg" /&#62;
&#60;img width="2120" height="1190" width_o="2120" height_o="1190" data-src="https://freight.cargo.site/t/original/i/5fb7eaa758991734a58baa55624308c9c885ce6b85ec2c3f54ee28e962a946fa/02_feedback.png" data-mid="103269710" border="0"  src="https://freight.cargo.site/w/1000/i/5fb7eaa758991734a58baa55624308c9c885ce6b85ec2c3f54ee28e962a946fa/02_feedback.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Omnichannel Creative Direction</title>
				
		<link>https://feliciasoto.com/Omnichannel-Creative-Direction</link>

		<pubDate>Wed, 10 Mar 2021 00:06:31 +0000</pubDate>

		<dc:creator>feliciasoto.com</dc:creator>

		<guid isPermaLink="true">https://feliciasoto.com/Omnichannel-Creative-Direction</guid>

		<description>Cross-Channel Creative Direction&#38;nbsp;
eRBDigital Consumer Experiences&#38;nbsp;
&#38;nbsp;Overview&#38;nbsp;
As CPG sales shift from bricks to clicks, brands equipped with “21st Marketing” methodologies are the tell-all sign if they can thrive as  consumer habits evolve and digital-first competition accelerates.
&#38;nbsp;
&#38;nbsp;Solution&#38;nbsp;Premeditating the operational transformation, Reckitt Benckiser launched a digital innovation pod to accelerate omni-channel marketing methodologies. This enabled the team to deliver scalable + frictionless consumer experiences across the entire eco-system.&#38;nbsp;

&#38;nbsp;Responsibilities&#38;nbsp;
Campaign Strategy&#38;nbsp;+ Activation Roll-Out
Consumer Journey Mapping
Wireframing +&#38;nbsp;UX/UI DesignCreative Direction (digital + video content)


&#60;img width="2750" height="1364" width_o="2750" height_o="1364" data-src="https://freight.cargo.site/t/original/i/a83707cf476ac9054143ed89c5d9bdcfa6443a430c2415e558b0f9ae3a10321e/eRB_2.png" data-mid="102618890" border="0"  src="https://freight.cargo.site/w/1000/i/a83707cf476ac9054143ed89c5d9bdcfa6443a430c2415e558b0f9ae3a10321e/eRB_2.png" /&#62;


Cross-Channel Brand Activations

	EnfaMom Product Launch&#38;nbsp;– Prenatal Vitamins

	
&#60;img width="1176" height="1814" width_o="1176" height_o="1814" data-src="https://freight.cargo.site/t/original/i/9f3c299b1fc82f8796f7519e8d885e3ff928cb74e0bcad442598932ff6595d74/KV_EnfaMom.jpg" data-mid="101447740" border="0"  src="https://freight.cargo.site/w/1000/i/9f3c299b1fc82f8796f7519e8d885e3ff928cb74e0bcad442598932ff6595d74/KV_EnfaMom.jpg" /&#62;
&#60;img width="1032" height="1340" width_o="1032" height_o="1340" data-src="https://freight.cargo.site/t/original/i/d1d4fa85b3dfcc75e5cb7e85522d6304df85717ef271c8209d421c43229421b0/EnfaMom_screen-Banners.jpg" data-mid="101447741" border="0"  src="https://freight.cargo.site/w/1000/i/d1d4fa85b3dfcc75e5cb7e85522d6304df85717ef271c8209d421c43229421b0/EnfaMom_screen-Banners.jpg" /&#62;


&#60;img width="864" height="648" width_o="864" height_o="648" data-src="https://freight.cargo.site/t/original/i/8f072e021ce02fa7e74843957bf28038311c247e3dfb4a041703d77885682ef4/enfamom_2.jpg" data-mid="101447744" border="0"  src="https://freight.cargo.site/w/864/i/8f072e021ce02fa7e74843957bf28038311c247e3dfb4a041703d77885682ef4/enfamom_2.jpg" /&#62;
&#60;img width="1728" height="1299" width_o="1728" height_o="1299" data-src="https://freight.cargo.site/t/original/i/76d3a98a6c901bc83cb99fc4fd1153f34b7b90c4b2fa077563a98b1938185976/enfamom_3.jpg" data-mid="101447745" border="0"  src="https://freight.cargo.site/w/1000/i/76d3a98a6c901bc83cb99fc4fd1153f34b7b90c4b2fa077563a98b1938185976/enfamom_3.jpg" /&#62;
&#60;img width="864" height="1152" width_o="864" height_o="1152" data-src="https://freight.cargo.site/t/original/i/2bcb2a60ad3e097b6dea85de6246069cf311b657608db6761978d8f2b99e57e6/enfamom_1.jpg" data-mid="101447743" border="0"  src="https://freight.cargo.site/w/864/i/2bcb2a60ad3e097b6dea85de6246069cf311b657608db6761978d8f2b99e57e6/enfamom_1.jpg" /&#62;


EnfaGrow – Toddler Milk
 &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; 
&#60;img width="567" height="768" width_o="567" height_o="768" data-src="https://freight.cargo.site/t/original/i/a3064479dedd8767bd248a7ae445e016ef8dacbf5740e111ae972c98674afeec/enfagrow_overview2.jpg" data-mid="101447747" border="0"  src="https://freight.cargo.site/w/567/i/a3064479dedd8767bd248a7ae445e016ef8dacbf5740e111ae972c98674afeec/enfagrow_overview2.jpg" /&#62;
&#60;img width="934" height="723" width_o="934" height_o="723" data-src="https://freight.cargo.site/t/original/i/d3d13e015e98ac458e1ca483d534e0c79da64b4c7cac3b43fb2bee9fcdc78bfc/enfagrow_overview1.jpg" data-mid="101447746" border="0"  src="https://freight.cargo.site/w/934/i/d3d13e015e98ac458e1ca483d534e0c79da64b4c7cac3b43fb2bee9fcdc78bfc/enfagrow_overview1.jpg" /&#62;


	&#60;img width="1640" height="1682" width_o="1640" height_o="1682" data-src="https://freight.cargo.site/t/original/i/c41a260576ba37743b01e7e0d7b33030d1bbbc177d207e5293d66f5796aeae6c/HolidayDTC.png" data-mid="102623895" border="0"  src="https://freight.cargo.site/w/1000/i/c41a260576ba37743b01e7e0d7b33030d1bbbc177d207e5293d66f5796aeae6c/HolidayDTC.png" /&#62;
	EnfaShop, Holiday Promotional Video&#38;nbsp;


&#60;img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/7a1f766f22b2ba76b5c1653760520f9ffa01bb73c9d6363fb8b16b02cd1b3aee/Enfamil_Holiday-2020-300x250.gif" data-mid="101447750" border="0"  src="https://freight.cargo.site/w/300/i/7a1f766f22b2ba76b5c1653760520f9ffa01bb73c9d6363fb8b16b02cd1b3aee/Enfamil_Holiday-2020-300x250.gif" /&#62;

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	</item>
		
		
	<item>
		<title>Experiential Design</title>
				
		<link>https://feliciasoto.com/Experiential-Design</link>

		<pubDate>Wed, 10 Mar 2021 00:06:14 +0000</pubDate>

		<dc:creator>feliciasoto.com</dc:creator>

		<guid isPermaLink="true">https://feliciasoto.com/Experiential-Design</guid>

		<description>
	Corporate Social Responsibility
Girls Who Code&#38;nbsp;Summmer Immersion Program @ Amazon


&#60;img width="1358" height="898" width_o="1358" height_o="898" data-src="https://freight.cargo.site/t/original/i/a0b86fdc4c9cff14cc841dc41480891b99c1f03202b3db47e4d76500aafd17bb/GWCThumbnail.jpg" data-mid="101447436" border="0"  src="https://freight.cargo.site/w/1000/i/a0b86fdc4c9cff14cc841dc41480891b99c1f03202b3db47e4d76500aafd17bb/GWCThumbnail.jpg" /&#62;


&#38;nbsp;Opportunity &#38;nbsp;Amazon is committed to diversity + inclusion, yet in 2018, there was a lack of internal awareness on ways to disrupt the status quo.

&#38;nbsp;Objective&#38;nbsp;
Motivate Amazonians (in 3 separate offices) to become a catalyst for change by engaging them with ways to lean-in during “Girls Who Code” 12-week Summer program.&#38;nbsp;
&#38;nbsp;Mission&#38;nbsp;
Create a scalable internal awareness campaign + an immersive “Summer GWC Program” that can effectively span across the 3 different offices (Seattle, CA, NYC). 


	&#60;img width="2448" height="1378" width_o="2448" height_o="1378" data-src="https://freight.cargo.site/t/original/i/f8af789c8dfe1c48fcbc07b32745aa618244ff5cbd84eb5422ba4944ca3c20c0/6_GWC_grad.png" data-mid="101989389" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f8af789c8dfe1c48fcbc07b32745aa618244ff5cbd84eb5422ba4944ca3c20c0/6_GWC_grad.png" /&#62;&#60;img width="2742" height="1270" width_o="2742" height_o="1270" data-src="https://freight.cargo.site/t/original/i/1e2c3afe8e01d3b3469b058d5fc17dbd8a5d24a02afee2075002b5e81a0d60c1/Screen-Shot-2021-02-13-at-4.00.22-PM.png" data-mid="101447439" border="0"  src="https://freight.cargo.site/w/1000/i/1e2c3afe8e01d3b3469b058d5fc17dbd8a5d24a02afee2075002b5e81a0d60c1/Screen-Shot-2021-02-13-at-4.00.22-PM.png" /&#62;&#60;img width="2724" height="1532" width_o="2724" height_o="1532" data-src="https://freight.cargo.site/t/original/i/f1240d13880c324fd7a420502c1070fb267c51174aae039bbf798347ce4ad086/GWC_Hack.png" data-mid="101989432" border="0"  src="https://freight.cargo.site/w/1000/i/f1240d13880c324fd7a420502c1070fb267c51174aae039bbf798347ce4ad086/GWC_Hack.png" /&#62;

	&#38;nbsp;GWC PROGRAM ACTIVATION #1 &#38;nbsp;
Spreading the Word + Paying it forward&#38;nbsp;Voices from Female AmazoniansFostering a community through shared personal stories + insights about Amazonian’s career journey.


&#60;img width="2412" height="1384" width_o="2412" height_o="1384" data-src="https://freight.cargo.site/t/original/i/ed368e523106fac262ec87f61580e24a63a22ebdb94269b7a4467ee2167fb3ed/5_Posters.png" data-mid="101989426" border="0"  src="https://freight.cargo.site/w/1000/i/ed368e523106fac262ec87f61580e24a63a22ebdb94269b7a4467ee2167fb3ed/5_Posters.png" /&#62;
&#60;img width="850" height="1150" width_o="850" height_o="1150" data-src="https://freight.cargo.site/t/original/i/926b3edca64a180f843175a92ad1cec9568510634ac9c018f8427b356ede76eb/Insta_Post.png" data-mid="101991244" border="0"  src="https://freight.cargo.site/w/850/i/926b3edca64a180f843175a92ad1cec9568510634ac9c018f8427b356ede76eb/Insta_Post.png" /&#62;


	&#38;nbsp;  GWC PROGRAM ACTIVATION #2 &#38;nbsp;&#38;nbsp;Immersive Digital Technology&#38;nbsp;Ambient Display ScreenLeveraging HTML code to build a connected experience across Amazon’s three GWC sites (Seattle, NYC, CA)


	&#60;img width="2120" height="1084" width_o="2120" height_o="1084" data-src="https://freight.cargo.site/t/original/i/193aae207a1330ebfa4bca3a3fa13a0a2ef3f55dcbeca67d699ba42a7cb783e5/01.png" data-mid="101992326" border="0"  src="https://freight.cargo.site/w/1000/i/193aae207a1330ebfa4bca3a3fa13a0a2ef3f55dcbeca67d699ba42a7cb783e5/01.png" /&#62;

&#60;img width="2480" height="1376" width_o="2480" height_o="1376" data-src="https://freight.cargo.site/t/original/i/72991896c36380480e57a8fdd4c3e73d9087fbdb6409896f6a8d9bf6657bdd93/02.png" data-mid="101992327" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/72991896c36380480e57a8fdd4c3e73d9087fbdb6409896f6a8d9bf6657bdd93/02.png" /&#62;
	&#60;img width="2732" height="1530" width_o="2732" height_o="1530" data-src="https://freight.cargo.site/t/original/i/e53dc0d14d0b53a68127c03e2ad4c3f7f37daf93e453c9b9576a54a1c319632d/04.png" data-mid="101992448" border="0"  src="https://freight.cargo.site/w/1000/i/e53dc0d14d0b53a68127c03e2ad4c3f7f37daf93e453c9b9576a54a1c319632d/04.png" /&#62;&#60;img width="2726" height="1536" width_o="2726" height_o="1536" data-src="https://freight.cargo.site/t/original/i/6f135888f667cc2e90b2c88ad650aac4355c92388d06313a1d6f44042e51c056/Sketch_2.png" data-mid="101989641" border="0"  src="https://freight.cargo.site/w/1000/i/6f135888f667cc2e90b2c88ad650aac4355c92388d06313a1d6f44042e51c056/Sketch_2.png" /&#62;
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