https://feliciasoto.com feliciasoto.com Thu, 28 Dec 2023 21:05:59 +0000 https://feliciasoto.com en https://feliciasoto.com/Google-Voice-Action Wed, 10 Mar 2021 00:06:15 +0000 feliciasoto.com https://feliciasoto.com/Google-Voice-Action Google Voice Action&nbsp; “What The Poop”Hands-free support powered by your voice <img width="2594" height="1454" width_o="2594" height_o="1454" data-src="https://freight.cargo.site/t/original/i/a5714f63d8825260a9d71f82af0a9b5a63ed6ce2d50474177fe14fb39b3a0781/WTP_4.png" data-mid="101447504" border="0" data-scale="59" src="https://freight.cargo.site/w/1000/i/a5714f63d8825260a9d71f82af0a9b5a63ed6ce2d50474177fe14fb39b3a0781/WTP_4.png" />&nbsp;Overview&nbsp; For new parents, analyzing their baby’s dirty diaper is part of the course as it provides a visual cue if their digestion and nutritional intake are progressing well. In the pre-pandemic days, parents easily visited the doctor's office to discuss potential concerns. However, in 2020, leaving home for routine visits already caused enough anxiety that parents turned to the web for resources and feeding remedies. &nbsp;Objective&nbsp;How can Enfamil use Voice Technology to alleviate parent’s concerns about suspected feeding issues, while also building a bridge with their baby’s pediatrician? &nbsp;Solution&nbsp;In 2020, Enfamil launched “What the Poop,” a Google Voice App to help parents identify their baby’s nutritional intake and identify early symptoms relating to digestion or a cow’s milk allergies. This non-diagnostic tool provides all parents the ease of decoding the color &amp; texture of their baby's poopy diapers hands-free. <img width="3244" height="1828" width_o="3244" height_o="1828" data-src="https://freight.cargo.site/t/original/i/145fa34ab48c1f84747b34f0ea4a15aaa072c4eb20efc2686a546dc93881e597/VX_3.png" data-mid="101447483" border="0" src="https://freight.cargo.site/w/1000/i/145fa34ab48c1f84747b34f0ea4a15aaa072c4eb20efc2686a546dc93881e597/VX_3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c2de5c10cd19eb3cb11bb6cda888bc009def3489f2e11d87703f984796935a8/sonicDevices.jpg" data-mid="101447445" border="0" src="https://freight.cargo.site/w/1000/i/0c2de5c10cd19eb3cb11bb6cda888bc009def3489f2e11d87703f984796935a8/sonicDevices.jpg" /> <img width="2450" height="1160" width_o="2450" height_o="1160" data-src="https://freight.cargo.site/t/original/i/ddadcbddd0be14ceda69cd60aebcfd7311f3a98f6b933a652f6c850d5f014c62/VX_7.png" data-mid="101447487" border="0" src="https://freight.cargo.site/w/1000/i/ddadcbddd0be14ceda69cd60aebcfd7311f3a98f6b933a652f6c850d5f014c62/VX_7.png" /> <img width="2012" height="1224" width_o="2012" height_o="1224" data-src="https://freight.cargo.site/t/original/i/2aa9d7733256e507fd796a18ae6bb88928a47233752c25ad56717249e19179c2/VX_8.png" data-mid="101447497" border="0" src="https://freight.cargo.site/w/1000/i/2aa9d7733256e507fd796a18ae6bb88928a47233752c25ad56717249e19179c2/VX_8.png" /> <img width="2954" height="1612" width_o="2954" height_o="1612" data-src="https://freight.cargo.site/t/original/i/724da43b9a73fed79c85f45dd8c819d3e76bc95042297fa7a0f87d763bdf26e8/WTP_3.png" data-mid="101447503" border="0" src="https://freight.cargo.site/w/1000/i/724da43b9a73fed79c85f45dd8c819d3e76bc95042297fa7a0f87d763bdf26e8/WTP_3.png" /> &nbsp;MVP to In-Market ActivationStart small. Build quickly. Test &amp; learn. ︎︎︎ 1) Discovery:&nbsp;User Research + Ideation Sessions&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e447f80c2ba1a1e9d663198b5eddef35ab5f215f0668618cc5d0067cc865e95b/wtp_research.jpg" data-mid="102127095" border="0" src="https://freight.cargo.site/w/1000/i/e447f80c2ba1a1e9d663198b5eddef35ab5f215f0668618cc5d0067cc865e95b/wtp_research.jpg" /> ︎︎︎ 2) VX Flow + UX Development Iterative Wireframing | VX Research | Creation of low fidelity prototypes <img width="3244" height="1828" width_o="3244" height_o="1828" data-src="https://freight.cargo.site/t/original/i/bb2abe56518e8273b18557e713a03466d852b014e6353bec65d731d940afabbc/VX_3.png" data-mid="101447492" border="0" src="https://freight.cargo.site/w/1000/i/bb2abe56518e8273b18557e713a03466d852b014e6353bec65d731d940afabbc/VX_3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f2ae988a722cb65eadf9daa46d912f97c5ccdbc494e467157c64a62eae511af1/VXFLow_2.jpg" data-mid="102129881" border="0" src="https://freight.cargo.site/w/1000/i/f2ae988a722cb65eadf9daa46d912f97c5ccdbc494e467157c64a62eae511af1/VXFLow_2.jpg" /> ︎︎︎ 3) Multi-wave MVP Launches Iterate, Test, Break, Repeat (&amp; eventually make better)&nbsp; <img width="1886" height="944" width_o="1886" height_o="944" data-src="https://freight.cargo.site/t/original/i/fce843d3a859c095c11ac23532fd8b55a39d113f6f1bbfd11d945666e3e8effe/01_TEST-On-DEvice.jpg" data-mid="102134331" border="0" src="https://freight.cargo.site/w/1000/i/fce843d3a859c095c11ac23532fd8b55a39d113f6f1bbfd11d945666e3e8effe/01_TEST-On-DEvice.jpg" /> ︎︎︎ 4) Go-to-Market TestingDetermine creative, messaging, and tone-of-voice that will garner the highest level of engagement <img width="2450" height="1160" width_o="2450" height_o="1160" data-src="https://freight.cargo.site/t/original/i/0f34ee6429b7ff01106bc2ab6c60d715272317210c42100d474d6312529d3b40/VX_7.png" data-mid="101447496" border="0" src="https://freight.cargo.site/w/1000/i/0f34ee6429b7ff01106bc2ab6c60d715272317210c42100d474d6312529d3b40/VX_7.png" /> <img width="514" height="986" width_o="514" height_o="986" data-src="https://freight.cargo.site/t/original/i/afc64fd8a4bcca4e71869ea87b4cdead849d02f8365bbc4da822f71a0a4f57ca/WTP_MomChild.jpg" data-mid="101447499" border="0" src="https://freight.cargo.site/w/514/i/afc64fd8a4bcca4e71869ea87b4cdead849d02f8365bbc4da822f71a0a4f57ca/WTP_MomChild.jpg" /> <img width="514" height="986" width_o="514" height_o="986" data-src="https://freight.cargo.site/t/original/i/b342da76ba5f6a76de059021444312f4cc18a39c142a00f3cae42f9b5d1be9e2/WTP_newborn.jpg" data-mid="101447500" border="0" src="https://freight.cargo.site/w/514/i/b342da76ba5f6a76de059021444312f4cc18a39c142a00f3cae42f9b5d1be9e2/WTP_newborn.jpg" /> ︎︎︎ 5) Internal Awareness +&nbsp; Scalable Solutions&nbsp;Sharing of Google performance results + Plans to expand onto Alexa <img width="1140" height="2034" width_o="1140" height_o="2034" data-src="https://freight.cargo.site/t/original/i/3524c741926231c92fdea1826c91974854c6d54e0614f27e0f565e8270753cab/WTP_1.png" data-mid="101447505" border="0" src="https://freight.cargo.site/w/1000/i/3524c741926231c92fdea1826c91974854c6d54e0614f27e0f565e8270753cab/WTP_1.png" /> <img width="1148" height="2032" width_o="1148" height_o="2032" data-src="https://freight.cargo.site/t/original/i/02db210ad75e4c5ca90aeb8182fa71ac0e2f77cce5a2c7b888e26eb6abe57930/WTP_5.png" data-mid="101447509" border="0" src="https://freight.cargo.site/w/1000/i/02db210ad75e4c5ca90aeb8182fa71ac0e2f77cce5a2c7b888e26eb6abe57930/WTP_5.png" /> <img width="1142" height="2028" width_o="1142" height_o="2028" data-src="https://freight.cargo.site/t/original/i/fb4dcf18d1301401f64b343d20de4d2d333dfcbeaf8042a69acd37e6a79f0a2e/WTP_4.png" data-mid="101447508" border="0" src="https://freight.cargo.site/w/1000/i/fb4dcf18d1301401f64b343d20de4d2d333dfcbeaf8042a69acd37e6a79f0a2e/WTP_4.png" /> <img width="1146" height="2034" width_o="1146" height_o="2034" data-src="https://freight.cargo.site/t/original/i/4d125deb96688e4949fd067df7dcbf8a0d5f80083f3de60487bf152e695e6526/WTP_6.png" data-mid="101447510" border="0" src="https://freight.cargo.site/w/1000/i/4d125deb96688e4949fd067df7dcbf8a0d5f80083f3de60487bf152e695e6526/WTP_6.png" /> Watch Promo Video &nbsp; https://feliciasoto.com/Microsoft-Advertising-Retail-Media Thu, 28 Dec 2023 21:05:59 +0000 feliciasoto.com https://feliciasoto.com/Microsoft-Advertising-Retail-Media Retail Media SaaS Microsoft AdvertisingMaximize ad revenue + audience reach via retail channels &nbsp;Overview&nbsp; Retail Media Networks (RMNs) are a fast-growing segment in digital advertising, with a projected CAGR of +12% from 2022 to 2027. While third-party cookies become a method of the past, RMNs are booming as they offer advertisers a unique opportunity to reach their target audience and provide valuable insights into consumer behavior. &nbsp; &nbsp;Solution As a UX Lead in Microsoft Advertising, I was a steward for user-centered design and a key stakeholder within a cross-functional, global cohort. Our objective was to create the industry’s most complete omnichannel retail media stack, connecting audiences seamlessly onsite, offsite, and in-store. In September 2022, the platform beta-launched, enabling retailers to generate incremental sales with AI-powered performance insights driving sales, customer acquisition, and consumer loyalty. While the platform evolves and incorporates new functionality, it continues to deliver on its core mission of empowering retailers to achieve more with tools to stay ahead of the curve. Additionally, with the help of Microsoft, retailers are now poised to become conduits of business growth, connecting their first-party audiences to brand partners at various stages of their consumers’ shopping journey.➡️ FULL CASE STUDY AVAILABLE UPON REQUEST &nbsp;Responsibilities&nbsp; Product Strategy + Implementation UX Vision&nbsp; Storytelling + Steward of Cross-Org Alignment User Research + Consumer Journey MappingWorkshop / Ideation Session Facilitator Wireframes, Site Maps, Interaction Flows Agile + Rapid Iterative Designs in Figma (UI/UX) Low-Fi + High-Fi PrototypesUsability Testing, Iterative User InterviewsDesign System + Component Library Contributor <img width="1088" height="639" width_o="1088" height_o="639" data-src="https://freight.cargo.site/t/original/i/eeb02c6ab5e9f37e583bbe8c087da8d99c55ecf9fe3f1548b4ce7b4d81fed9aa/Msft_ads_00.jpg" data-mid="200293038" border="0" src="https://freight.cargo.site/w/1000/i/eeb02c6ab5e9f37e583bbe8c087da8d99c55ecf9fe3f1548b4ce7b4d81fed9aa/Msft_ads_00.jpg" /><img width="1088" height="639" width_o="1088" height_o="639" data-src="https://freight.cargo.site/t/original/i/19bcdc76c1c1ecc8d0454362cc9fe2d9323c1dfc27d2cff278bb93d3ef137e13/Msft_ads_01.jpg" data-mid="200293042" border="0" src="https://freight.cargo.site/w/1000/i/19bcdc76c1c1ecc8d0454362cc9fe2d9323c1dfc27d2cff278bb93d3ef137e13/Msft_ads_01.jpg" />&nbsp; <img width="555" height="380" width_o="555" height_o="380" data-src="https://freight.cargo.site/t/original/i/27b7721062d95015e16654294aea6aeb5dcf538b4baffd6af1413701b5703ea8/scamps-555x380-02.jpg" data-mid="200289079" border="0" src="https://freight.cargo.site/w/555/i/27b7721062d95015e16654294aea6aeb5dcf538b4baffd6af1413701b5703ea8/scamps-555x380-02.jpg" /> <img width="555" height="380" width_o="555" height_o="380" data-src="https://freight.cargo.site/t/original/i/302f04b3773f91653c4aaa6b432de7997ddc2531f079d7d7c351f6522c1e463a/msft_ads_2b.jpg" data-mid="200291340" border="0" src="https://freight.cargo.site/w/555/i/302f04b3773f91653c4aaa6b432de7997ddc2531f079d7d7c351f6522c1e463a/msft_ads_2b.jpg" /> https://feliciasoto.com/Neuriva-Digital-Transformation Wed, 10 Mar 2021 00:06:12 +0000 feliciasoto.com https://feliciasoto.com/Neuriva-Digital-Transformation Full-Funnel Performance Marketing Neuriva, Brain Performance&nbsp;Braining Better with Digital Transformation Strategies&nbsp; <img width="2176" height="1222" width_o="2176" height_o="1222" data-src="https://freight.cargo.site/t/original/i/925a9e5c5093c4a7dc866400325abb52697b9d0740cbd2a645b19dcb0e21667d/video_2.png" data-mid="101447414" border="0" data-scale="62" src="https://freight.cargo.site/w/1000/i/925a9e5c5093c4a7dc866400325abb52697b9d0740cbd2a645b19dcb0e21667d/video_2.png" /> Overview&nbsp; Neuriva, a brain-performance supplement, was launched in late 2019 with a mission to help consumers put brain health into their hands. &nbsp;Solution&nbsp;Unsatisfied with Neuriva’s initial performance results, the brand was in need of overhauling it’s initial marketing plan.This opportunity enabled Neuriva to become the 1st brand (within Reckitt Benckiser) to pilot a digital-first marketing approach leveraging real-time performance metrics to drive cross-channel business growth. <img width="2184" height="1226" width_o="2184" height_o="1226" data-src="https://freight.cargo.site/t/original/i/0a686e8bee25f611e0ada096e35e094084144395ba366b25cd4896d5b5e3dbe8/video_5.png" data-mid="101447417" border="0" src="https://freight.cargo.site/w/1000/i/0a686e8bee25f611e0ada096e35e094084144395ba366b25cd4896d5b5e3dbe8/video_5.png" /> <img width="2182" height="1222" width_o="2182" height_o="1222" data-src="https://freight.cargo.site/t/original/i/557e357da15cff29d94c0043aa352a90786aee9212316e30b121e981b69bfbd2/video_4.png" data-mid="101447416" border="0" src="https://freight.cargo.site/w/1000/i/557e357da15cff29d94c0043aa352a90786aee9212316e30b121e981b69bfbd2/video_4.png" /> <img width="2178" height="1224" width_o="2178" height_o="1224" data-src="https://freight.cargo.site/t/original/i/23085ec7d0e49436956d71f68ed9ba7992094178f90f30ded5350ac9a6f49ac7/video_8.png" data-mid="101447420" border="0" src="https://freight.cargo.site/w/1000/i/23085ec7d0e49436956d71f68ed9ba7992094178f90f30ded5350ac9a6f49ac7/video_8.png" /> <img width="2178" height="1222" width_o="2178" height_o="1222" data-src="https://freight.cargo.site/t/original/i/f40c0b78ecb01b1e1ef154ec2af2f72d44e89109838542ab8566563d47530048/video_7.png" data-mid="101447419" border="0" src="https://freight.cargo.site/w/1000/i/f40c0b78ecb01b1e1ef154ec2af2f72d44e89109838542ab8566563d47530048/video_7.png" /> <img width="2178" height="1226" width_o="2178" height_o="1226" data-src="https://freight.cargo.site/t/original/i/576640b1fafb1e3d4b685cdf0503c9142219bad92437938cb7e01ef8facecd69/video_6.png" data-mid="101447418" border="0" src="https://freight.cargo.site/w/1000/i/576640b1fafb1e3d4b685cdf0503c9142219bad92437938cb7e01ef8facecd69/video_6.png" /> <img width="2178" height="1222" width_o="2178" height_o="1222" data-src="https://freight.cargo.site/t/original/i/5053613277c7e1344721066680f2bb65e3dde221ed62463413265bb34e71078b/video_9.png" data-mid="101447421" border="0" src="https://freight.cargo.site/w/1000/i/5053613277c7e1344721066680f2bb65e3dde221ed62463413265bb34e71078b/video_9.png" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/e733fe910e4bac17c4aa070cf01472b59c9f3b0d230b8a3ec87d9a80291a04a9/3_DesignBridge_Neuriva_Plus_Itstime.jpg" data-mid="101447412" border="0" src="https://freight.cargo.site/w/1000/i/e733fe910e4bac17c4aa070cf01472b59c9f3b0d230b8a3ec87d9a80291a04a9/3_DesignBridge_Neuriva_Plus_Itstime.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/7aac5dcafa9d2d998ee856f0558570c8f670c46cc921e11525eed822c4a52c0f/4_DesignBridge_Neuriva_Identity.jpg" data-mid="101756147" border="0" src="https://freight.cargo.site/w/1000/i/7aac5dcafa9d2d998ee856f0558570c8f670c46cc921e11525eed822c4a52c0f/4_DesignBridge_Neuriva_Identity.jpg" /> <img width="1600" height="900" width_o="1600" height_o="900" data-src="https://freight.cargo.site/t/original/i/c7a29c0e78a892746adbc67a8ba14393d736702d803f7d59176d8d02846de1a1/8_DesignBridge_Neuriva_App.jpg" data-mid="101756148" border="0" src="https://freight.cargo.site/w/1000/i/c7a29c0e78a892746adbc67a8ba14393d736702d803f7d59176d8d02846de1a1/8_DesignBridge_Neuriva_App.jpg" /> <img width="2178" height="1226" width_o="2178" height_o="1226" data-src="https://freight.cargo.site/t/original/i/576640b1fafb1e3d4b685cdf0503c9142219bad92437938cb7e01ef8facecd69/video_6.png" data-mid="101447418" border="0" src="https://freight.cargo.site/w/1000/i/576640b1fafb1e3d4b685cdf0503c9142219bad92437938cb7e01ef8facecd69/video_6.png" /> <img width="1958" height="1078" width_o="1958" height_o="1078" data-src="https://freight.cargo.site/t/original/i/cb22b8bd7b3a85b07b801085ad7f12568890b7bac9e0bbc2718437b728076de0/Screen-Shot-2021-03-11-at-4.49.19-PM.png" data-mid="101756153" border="0" src="https://freight.cargo.site/w/1000/i/cb22b8bd7b3a85b07b801085ad7f12568890b7bac9e0bbc2718437b728076de0/Screen-Shot-2021-03-11-at-4.49.19-PM.png" /> <img width="2304" height="1332" width_o="2304" height_o="1332" data-src="https://freight.cargo.site/t/original/i/7bf51b711a88631fb9126552384a3b9a532eef38d1e6a18bc6e410319bb74008/BannersFunnel_2.png" data-mid="101759693" border="0" src="https://freight.cargo.site/w/1000/i/7bf51b711a88631fb9126552384a3b9a532eef38d1e6a18bc6e410319bb74008/BannersFunnel_2.png" /> eRB’s Digital Transformation PilotIntroduces data-driven, cross-channel digital activations based on audience insights and lead by ML / performance marketing. Phase 1: Audit + Competitive Analysis Develop a new stream of creative based on performance metrics and competitor insights. Phase 2:&nbsp;Build the BaseRetarget consumers, test-out creatives strategies, and leverage ML to establish multi-channel benchmarks. Phase 3: Full-funnel RetargetingLeverage cross-channel signals to drive users to engaging web content that steers them into the purchasing funnel. &nbsp;Integration of Performance Marketing + Consumer-Centric Personalization&nbsp; 1) Audit of AOR Content + Development of Creative Adaptations <img width="2562" height="998" width_o="2562" height_o="998" data-src="https://freight.cargo.site/t/original/i/6874b0d60c6f63e79a96865ce143dfdc73debb712c54162ad11c808defd94d0e/InitialScreen.png" data-mid="101447411" border="0" src="https://freight.cargo.site/w/1000/i/6874b0d60c6f63e79a96865ce143dfdc73debb712c54162ad11c808defd94d0e/InitialScreen.png" /> 2) Analysis of CX journey + cross-channel engagement&nbsp; <img width="2324" height="1310" width_o="2324" height_o="1310" data-src="https://freight.cargo.site/t/original/i/b10a03c7720c78be488592f1531a1ca407a65a54b7bcf274bdf3e6332b5c3f7e/Neuriva_1.png" data-mid="101447409" border="0" src="https://freight.cargo.site/w/1000/i/b10a03c7720c78be488592f1531a1ca407a65a54b7bcf274bdf3e6332b5c3f7e/Neuriva_1.png" /> 3) Performance analytics +&nbsp;website optimizations to supercharge D2C conversions <img width="3352" height="1892" width_o="3352" height_o="1892" data-src="https://freight.cargo.site/t/original/i/23cb2c94be3ce1d3baee10b5781339894f763e02d13d398430610de3164f3994/Neuriva_2.png" data-mid="101447408" border="0" src="https://freight.cargo.site/w/1000/i/23cb2c94be3ce1d3baee10b5781339894f763e02d13d398430610de3164f3994/Neuriva_2.png" /> 4) Full-funnel, creative iterations based on ML + real-time data <img width="2734" height="1254" width_o="2734" height_o="1254" data-src="https://freight.cargo.site/t/original/i/d32a06ebf043267633f065c63bf58fccd588c9650a4f50e2de5446843f5f527b/Neuriva_4.png" data-mid="101447424" border="0" src="https://freight.cargo.site/w/1000/i/d32a06ebf043267633f065c63bf58fccd588c9650a4f50e2de5446843f5f527b/Neuriva_4.png" /> https://feliciasoto.com/Amazon-Ad-Products Wed, 10 Mar 2021 00:06:09 +0000 feliciasoto.com https://feliciasoto.com/Amazon-Ad-Products Multi-Ad Product Brand Experiences Amazon Advertising&nbsp;“Day 1” from 2014 – 2018 <img width="2242" height="1736" width_o="2242" height_o="1736" data-src="https://freight.cargo.site/t/original/i/776e6b01cc19dcbb6be5dd3fe58411144cac1e7a8ff5fa23897ebc08c7ae77bf/00_zon_overview.jpg" data-mid="101456486" border="0" src="https://freight.cargo.site/w/1000/i/776e6b01cc19dcbb6be5dd3fe58411144cac1e7a8ff5fa23897ebc08c7ae77bf/00_zon_overview.jpg" /> &nbsp;Summary&nbsp;Before the birth of “Fire TV” + “Alexa,” there was&nbsp;“Amazon Media Group” – it's offices were only located in Seattle &amp; NYC. As the 1st female Amazonian to join the Design &amp; Tech team&nbsp;(8 members in total), our mission was to shift the advertising landscape + entice the industry to see Amazon.com as a viable channel to drive business growth. Below’s an overview of brand experiences + prototypes I’ve developed while working at Amazon from 2014 – 2018 &nbsp;↓ &nbsp;Custom Landing Page &nbsp; L’Oreal Paris, Pure-Clay Mask Overview: Millenial + Gen Z consumers want to treat multiple skin concerns however, they’re unaware of multi-masking. <img width="1152" height="360" width_o="1152" height_o="360" data-src="https://freight.cargo.site/t/original/i/8a1d1f74f7e17229b0274bd8c2cc58246b7d0b73202eb5a2fcebfc84a88c8674/PureClay_banner.png" data-mid="101713019" border="0" src="https://freight.cargo.site/w/1000/i/8a1d1f74f7e17229b0274bd8c2cc58246b7d0b73202eb5a2fcebfc84a88c8674/PureClay_banner.png" /> Solution: Make the discovery and trial phases less frustrating by creating a landing page that educates consumers about multi-masking's benefits. This custom execution highlighted key skin concerns while recommending&nbsp; L'Oreal product combos / applications to achieve their skincare goals. Results: •500K in Amazon Ad Sales• Impressions: 900,000&nbsp;• CTR: 116% • Engagement Rate (LP tabs): 80% &nbsp; • Avg. Dwell Time: 20 Sec <img width="1343" height="1021" width_o="1343" height_o="1021" data-src="https://freight.cargo.site/t/original/i/0c70b813de6085c0daef8e85b3aec62b68ba2be6e6ea9c8bdd3455befd4f1dc9/amg_6.png" data-mid="101447377" border="0" src="https://freight.cargo.site/w/1000/i/0c70b813de6085c0daef8e85b3aec62b68ba2be6e6ea9c8bdd3455befd4f1dc9/amg_6.png" /> &nbsp;Display + Online Video&nbsp;Zyrtec, AllergyCast Overview:Johnson &amp; Johnson's allergy brand, Zyrtec, was one of the pioneer CPG companies to lean into Voice technology. Despite being a first-mover in launching their "AllergyCast" Alexa Skill, the brand struggled to acquire early adopters &amp; repeat visitors. <img width="336" height="390" width_o="336" height_o="390" data-src="https://freight.cargo.site/t/original/i/2315dcb2cb16d72225a944235b105785935a6ec8366ff275b7fec2d5eaf2d8ac/Skill_icon.png" data-mid="101622629" border="0" src="https://freight.cargo.site/w/336/i/2315dcb2cb16d72225a944235b105785935a6ec8366ff275b7fec2d5eaf2d8ac/Skill_icon.png" /> Solution: Consumers want allergy relief but are not fully aware of what’s making them sneeze. To help Zyrtec connect with these consumers, my team leveraged the brand’s assets to creative captivating&nbsp; Ad units to educate + entice users to enable Zrytec’s&nbsp;"AllergyCast"Skill.&nbsp; Additionally, we incorporated visual cues to generate awareness on various ways to ivoke the Skill + utlitianrian beneift of receiving a daily “AlleryCast” report tailored on how pollen and other allergens can impact their day. Results: • 700K in Amazon Ad Sales <img width="328" height="54" width_o="328" height_o="54" data-src="https://freight.cargo.site/t/original/i/d767818697387517348682387bed149a961331d3fd935229af5139a355191569/Zyrtec_reviews.png" data-mid="101509076" border="0" src="https://freight.cargo.site/w/328/i/d767818697387517348682387bed149a961331d3fd935229af5139a355191569/Zyrtec_reviews.png" /> <img width="1380" height="905" width_o="1380" height_o="905" data-src="https://freight.cargo.site/t/original/i/c87cbe2d5927716d7a097d347d92a44038b5d61e4389eb5c0528d34b9b3441a1/zrytec_tv2.jpg" data-mid="101447381" border="0" src="https://freight.cargo.site/w/1000/i/c87cbe2d5927716d7a097d347d92a44038b5d61e4389eb5c0528d34b9b3441a1/zrytec_tv2.jpg" /> <img width="2096" height="1732" width_o="2096" height_o="1732" data-src="https://freight.cargo.site/t/original/i/8dfaf0138b63aac72e2400c03ef09c4ab8be2e46649de8ce7cb4e3ed9f5b916a/Screen-Shot-2021-02-20-at-8.48.45-PM.png" data-mid="101447379" border="0" src="https://freight.cargo.site/w/1000/i/8dfaf0138b63aac72e2400c03ef09c4ab8be2e46649de8ce7cb4e3ed9f5b916a/Screen-Shot-2021-02-20-at-8.48.45-PM.png" /> &nbsp;Internal Experimentation&nbsp;Amazon Ad Repository <img width="2742" height="1352" width_o="2742" height_o="1352" data-src="https://freight.cargo.site/t/original/i/3be474c6002191c5c69bdc6cc3710723b3e4ca735820dc90db408c0edb51394d/i2_c.png" data-mid="101447384" border="0" src="https://freight.cargo.site/w/1000/i/3be474c6002191c5c69bdc6cc3710723b3e4ca735820dc90db408c0edb51394d/i2_c.png" /> Overview:In 2014, Amazon struggled with teams working in silos+ lacked a unifying, internal tool that invigorated team members to look inward for inspiration. Solution: Create an advertising repository where Amazonians worldwide can leverage / share insights to drive efficiencies, foster scalable innovations, and generate ad revenue growth. Results: There’s nothing more rewarding than seeing your&nbsp;concept seedling transform into a real-world Amazon experience after years of ux research, program doc writing, iterative prototype builds, cross-org stakeholder meetings, and multi-phased site implementations. See the final product <img width="2708" height="1062" width_o="2708" height_o="1062" data-src="https://freight.cargo.site/t/original/i/8d629cd57e6a4741d6474e3243efe3344c58aabb71905949eb30754b309b18f9/AdRepo.png" data-mid="101447388" border="0" src="https://freight.cargo.site/w/1000/i/8d629cd57e6a4741d6474e3243efe3344c58aabb71905949eb30754b309b18f9/AdRepo.png" /> <img width="2946" height="1336" width_o="2946" height_o="1336" data-src="https://freight.cargo.site/t/original/i/29af567822b5dde08002053fe0bdff4889cbd6c38dc75e4e172d39edec7a04a4/i2_a.png" data-mid="101447382" border="0" src="https://freight.cargo.site/w/1000/i/29af567822b5dde08002053fe0bdff4889cbd6c38dc75e4e172d39edec7a04a4/i2_a.png" /> <img width="2794" height="1336" width_o="2794" height_o="1336" data-src="https://freight.cargo.site/t/original/i/f2f9835f4d963e65d3e0bd8dc4928a3f061e3b1162a57f679cb4022a78fd5540/i2_b.png" data-mid="101447383" border="0" src="https://freight.cargo.site/w/1000/i/f2f9835f4d963e65d3e0bd8dc4928a3f061e3b1162a57f679cb4022a78fd5540/i2_b.png" /> <img width="2742" height="1352" width_o="2742" height_o="1352" data-src="https://freight.cargo.site/t/original/i/3be474c6002191c5c69bdc6cc3710723b3e4ca735820dc90db408c0edb51394d/i2_c.png" data-mid="101447384" border="0" src="https://freight.cargo.site/w/1000/i/3be474c6002191c5c69bdc6cc3710723b3e4ca735820dc90db408c0edb51394d/i2_c.png" /> <img width="2888" height="1332" width_o="2888" height_o="1332" data-src="https://freight.cargo.site/t/original/i/2a5da267bcdd0ddb4d76f7b281e4f0db77ee2a6000fdfc967fa34e7812441edd/i2_d.png" data-mid="101447385" border="0" src="https://freight.cargo.site/w/1000/i/2a5da267bcdd0ddb4d76f7b281e4f0db77ee2a6000fdfc967fa34e7812441edd/i2_d.png" /> <img width="2552" height="1324" width_o="2552" height_o="1324" data-src="https://freight.cargo.site/t/original/i/e27c5d86894a63116876f1eeda78855e49db0baa03cd35f6390de3dc4665ae8b/i2_e.png" data-mid="101447386" border="0" src="https://freight.cargo.site/w/1000/i/e27c5d86894a63116876f1eeda78855e49db0baa03cd35f6390de3dc4665ae8b/i2_e.png" /> &nbsp;Custom Ad Solution – Product Recommender Tool&nbsp;L’Oréal Paris Magic Root Coverup Overview:For the multi-tasking women who are always on the move, setting aside time to visit the hair salon for a color treatment isn’t always an option. <img width="3158" height="1476" width_o="3158" height_o="1476" data-src="https://freight.cargo.site/t/original/i/9b256745ecc08dacb0a41b814312801b9d4dd92194fb05e83c546c3b8fdb5b26/Screen-Shot-2021-02-21-at-1.14.43-PM.png" data-mid="101641841" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9b256745ecc08dacb0a41b814312801b9d4dd92194fb05e83c546c3b8fdb5b26/Screen-Shot-2021-02-21-at-1.14.43-PM.png" /> Concept: Give women the opportunity to flawlessly cover-up their roots within seconds from the comfort + convenience of their home. Solution:Create a first-to-market “Product Selector Tool" that recommends the most compatible “Magic Root Cover-Up Spray" to achieve flawless roots. In two simple steps, the complexity of choosing a matching hair color has been streamlined. &nbsp;First, the user picks their existing hair color brand, then the consumer selects a color swatch to complete their at-home hair transformation. <img width="576" height="1698" width_o="576" height_o="1698" data-src="https://freight.cargo.site/t/original/i/55c32ea4160f09b7918bb1c27fb11d59e5046221c1ec505e7d4bf84ea60cbcf3/Mobile_rootTouch.png" data-mid="101447390" border="0" src="https://freight.cargo.site/w/576/i/55c32ea4160f09b7918bb1c27fb11d59e5046221c1ec505e7d4bf84ea60cbcf3/Mobile_rootTouch.png" /> <img width="1368" height="1484" width_o="1368" height_o="1484" data-src="https://freight.cargo.site/t/original/i/cfc9914bf01ea0a0b5569a3cddad1a56df11fd03a44913ca713e1177c09134c2/MT_exp.png" data-mid="101640200" border="0" src="https://freight.cargo.site/w/1000/i/cfc9914bf01ea0a0b5569a3cddad1a56df11fd03a44913ca713e1177c09134c2/MT_exp.png" /> Responsibilities&nbsp;of an Amazonian Creative Lead&nbsp; • Facilitating Brainstorming + Ideation Sessions• Presentations + Sales Pitches • Consumer Journey Mapping• Wireframing + UX Design • Creative Direction + Visual Design • Off-shore Production + Design Optimization • Thinking Big (Experimentation + Prototyping) &nbsp; https://feliciasoto.com/EFB-Mobile-App Tue, 13 Apr 2021 18:16:26 +0000 feliciasoto.com https://feliciasoto.com/EFB-Mobile-App iOS + Andrioid Mobile App&nbsp; Enfamil Family Beginnings AppParenthood Made Easy <img width="1760" height="912" width_o="1760" height_o="912" data-src="https://freight.cargo.site/t/original/i/58799f5a40465c0581521848b5458abcec6c51e04fedb0dba2eb32f6334c344f/closeup.png" data-mid="105171264" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/58799f5a40465c0581521848b5458abcec6c51e04fedb0dba2eb32f6334c344f/closeup.png" />&nbsp;Overview&nbsp;A mobile device is the essential tool for all new &amp; expecting parents. This trusty sidekick enables search at parent’s fingertips, online / offline support networks, and accessibility to engaging digital content. &nbsp;Objective&nbsp;Enfamil will develop a mobile hub to serve as the core accelerator in building transformative relationships and driving business growth. &nbsp;Solution&nbsp;The Enfamil Family Beginnings app will be a key enabler in establishing a unified consumer experience – from CRM enrollments, online conversions, loyalty and advocacy. From conception to a baby’s 1st birthday, the mobile experience provides product offerings and personalized content for every milestone. <img width="768" height="532" width_o="768" height_o="532" data-src="https://freight.cargo.site/t/original/i/dda0578fbfc3e2d6da4ce8c68d87c01e56bfcdd0e6c57b2326d08afe609c1dec/enfamil-MOCKUP-768x532.jpg" data-mid="105171215" border="0" src="https://freight.cargo.site/w/768/i/dda0578fbfc3e2d6da4ce8c68d87c01e56bfcdd0e6c57b2326d08afe609c1dec/enfamil-MOCKUP-768x532.jpg" /> <img width="1468" height="1478" width_o="1468" height_o="1478" data-src="https://freight.cargo.site/t/original/i/c696575efda5597054844729a3512e949493115d766369b7ecb5136c7de4cb34/2ca1381ef16795f2beb6ffb41bd2247bea6c584c.png" data-mid="105171211" border="0" src="https://freight.cargo.site/w/1000/i/c696575efda5597054844729a3512e949493115d766369b7ecb5136c7de4cb34/2ca1381ef16795f2beb6ffb41bd2247bea6c584c.png" /> &nbsp;End-to-End Development&nbsp;Start small. Build quickly. Test &amp; learn. ︎︎︎ 1) Business Case + Empathy Mapping:&nbsp;User Research + Ideation Sessions&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/65af474861ef42455bf3453e54d13e6dc8aa7284c91a3a80b061d2deeb5b9f00/mob_research.jpg" data-mid="105169074" border="0" src="https://freight.cargo.site/w/1000/i/65af474861ef42455bf3453e54d13e6dc8aa7284c91a3a80b061d2deeb5b9f00/mob_research.jpg" /> ︎︎︎ 2) Rapid Ideation + Low-fidelity sketches Iterative Wireframing | VX Research | Creation of low fidelity prototypes <img width="1920" height="1848" width_o="1920" height_o="1848" data-src="https://freight.cargo.site/t/original/i/1452fcb268a99d084479c1208c538563a0cc9d065fdd337e149c606122325100/sketchwDigital.jpg" data-mid="108468915" border="0" src="https://freight.cargo.site/w/1000/i/1452fcb268a99d084479c1208c538563a0cc9d065fdd337e149c606122325100/sketchwDigital.jpg" /> ︎︎︎ 3) Iterative Design System based on UAT testing&nbsp; Iterate, Test, Break, Repeat (&amp; eventually make better)&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/598cd3f7f00d46ac59257e69848ad4939ca2b8063e22a7ae6b7d97102c834bda/components.jpg" data-mid="105170430" border="0" src="https://freight.cargo.site/w/1000/i/598cd3f7f00d46ac59257e69848ad4939ca2b8063e22a7ae6b7d97102c834bda/components.jpg" /> ︎︎︎ 4) Mobile Screen Framework + DevelopmentImplement an intuitive &amp; cohesive&nbsp;UI, Design Sysytem, and CX that will garner the highest level of engagement <img width="1920" height="1760" width_o="1920" height_o="1760" data-src="https://freight.cargo.site/t/original/i/a21e241a80a46d9e80a0a33bb9cfc1a3709ca5d17d997d8952614ae309f8df34/Mobile_Coupon.jpg" data-mid="108496649" border="0" src="https://freight.cargo.site/w/1000/i/a21e241a80a46d9e80a0a33bb9cfc1a3709ca5d17d997d8952614ae309f8df34/Mobile_Coupon.jpg" /> 5) Mobile Icon Discovery for APAC Market <img width="1920" height="1760" width_o="1920" height_o="1760" data-src="https://freight.cargo.site/t/original/i/e1fb37c36cb20103d79a6dcbf677e3e18f706f9c9ec70ec0b6565119f242af50/Th_Art-copy2.jpg" data-mid="111030920" border="0" src="https://freight.cargo.site/w/1000/i/e1fb37c36cb20103d79a6dcbf677e3e18f706f9c9ec70ec0b6565119f242af50/Th_Art-copy2.jpg" /> https://feliciasoto.com/Enfamil-Baby-VUX Wed, 10 Mar 2021 02:45:30 +0000 feliciasoto.com https://feliciasoto.com/Enfamil-Baby-VUX Google Voice Action Enfamil BabyHands-free support for powered by your voice <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c2de5c10cd19eb3cb11bb6cda888bc009def3489f2e11d87703f984796935a8/sonicDevices.jpg" data-mid="101455701" border="0" src="https://freight.cargo.site/w/1000/i/0c2de5c10cd19eb3cb11bb6cda888bc009def3489f2e11d87703f984796935a8/sonicDevices.jpg" />&nbsp;Overview&nbsp; Consumer acceptance for smart devices + voice technology was already in full swing by 2020. The global spread of Covid and social distancing protocols accelerated the landscape, making Voice an essential tool for search, social interaction, commerce, brand engagements, and health services. &nbsp;Objective&nbsp; To maintain brand superiority, Enfamil must leverage Voice Tech as a channel to drive digital transformations throughout its omni-channel eco-sysem. &nbsp;Solution&nbsp;Fostering meaningful connections with Voice Tech. With the launch of “Enfamil Baby,” the brand will strengthen its relationship with expecting + existing parents until their baby’s 1st birthday. The introduction of Voice will step-change its business norms forming meaningful connections &amp; delivering results with customer acquisition, product trials, and voice commerce. &nbsp;Responsibilities&nbsp; User Research / Interviews VX Journey Mapping Sketching + Wireframing Strategic Launch Roll-Out Interaction + Visual Design Omni-Channel Engagement Testing Faciliation + Cross-Org Project Management <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0c2de5c10cd19eb3cb11bb6cda888bc009def3489f2e11d87703f984796935a8/sonicDevices.jpg" data-mid="101455701" border="0" src="https://freight.cargo.site/w/1000/i/0c2de5c10cd19eb3cb11bb6cda888bc009def3489f2e11d87703f984796935a8/sonicDevices.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9f4774cd07d32e07e8c1f2670655319e545b90d683eaf1a374056b69a5b9279c/NSM_2020_2.jpg" data-mid="101455702" border="0" src="https://freight.cargo.site/w/1000/i/9f4774cd07d32e07e8c1f2670655319e545b90d683eaf1a374056b69a5b9279c/NSM_2020_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/444678278e75bbe816fd1d27472fb612d10de784016c0009ea3e624c1678af19/Enspire.jpg" data-mid="101455703" border="0" src="https://freight.cargo.site/w/1000/i/444678278e75bbe816fd1d27472fb612d10de784016c0009ea3e624c1678af19/Enspire.jpg" /> <img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f9070ba0ce27137db91b6e71e9f011ba369f25d7619ce7f03f1df53b6da01323/EnfaMom_PInterest_11_10_20.jpg" data-mid="101455700" border="0" src="https://freight.cargo.site/w/1000/i/f9070ba0ce27137db91b6e71e9f011ba369f25d7619ce7f03f1df53b6da01323/EnfaMom_PInterest_11_10_20.jpg" /> https://feliciasoto.com/L-Oreal-Paris-PrimeNow Wed, 10 Mar 2021 00:06:20 +0000 feliciasoto.com https://feliciasoto.com/L-Oreal-Paris-PrimeNow Amazon, PrimeNow Stunt L’Oréal Haircare&nbsp;Hairsylist delivered to your doorstep <img width="3138" height="1155" width_o="3138" height_o="1155" data-src="https://freight.cargo.site/t/original/i/b4371504dd9094dabd6461780129b3543a839d8f6b39c630376eb4531da50bd7/LOreal_header.jpg" data-mid="102026630" border="0" src="https://freight.cargo.site/w/1000/i/b4371504dd9094dabd6461780129b3543a839d8f6b39c630376eb4531da50bd7/LOreal_header.jpg" /> &nbsp;Problem + Insight&nbsp; Consumers are spending less time browsing the aisles of brick-n-mortar stores and are going online to discover the latest hair trends &amp; haircare products. &nbsp; &nbsp;Solution&nbsp;While at Amazon’s Advertising, I collaborated with L’Oréal to develop a first-of-its-kind activation where a hairstylist was delivered to consumers' doorsteps. Eligible participants received a free hair make-over/tutorial while learning about L’Oréal’s Advanced Haircare Line. Consumers outside of the NYC area had access to watch L’Oréal’s exclusive, step-by-step tutorials with shoppable video content featuring product recommendations. &nbsp;Responsibilities&nbsp; Campaign Strategy&nbsp;+ Activation Roll-Out Consumer Journey Mapping Wireframing +&nbsp;UX/UI Design Creative Direction (Digital + Video) &nbsp;Results&nbsp; • Campaign Revenue: 800K • Booking Rate 100% <img width="2242" height="1138" width_o="2242" height_o="1138" data-src="https://freight.cargo.site/t/original/i/ad972947fb1bae26fe11a241fcc572ad37cfd4364063be51e887196f00f827e6/Screen-Shot-2021-02-13-at-12.33.48-AM.png" data-mid="101447515" border="0" src="https://freight.cargo.site/w/1000/i/ad972947fb1bae26fe11a241fcc572ad37cfd4364063be51e887196f00f827e6/Screen-Shot-2021-02-13-at-12.33.48-AM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/38e76be5b0ad452050375f4a7cb88001edd969efceff8291ef90d81c8ee093ea/Phase2a.jpg" data-mid="101447517" border="0" src="https://freight.cargo.site/w/1000/i/38e76be5b0ad452050375f4a7cb88001edd969efceff8291ef90d81c8ee093ea/Phase2a.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cb7ea90f2cc3fe9036b6b5a2d15cc60fcfc157599738032988ecfeca80b416f9/Phase3a.jpg" data-mid="101447518" border="0" src="https://freight.cargo.site/w/1000/i/cb7ea90f2cc3fe9036b6b5a2d15cc60fcfc157599738032988ecfeca80b416f9/Phase3a.jpg" /> <img width="2814" height="1112" width_o="2814" height_o="1112" data-src="https://freight.cargo.site/t/original/i/a27174ea00f2b5e20f836151c9133920f381e53489b56c4c8717163c7a4abcb2/PN_Banners.png" data-mid="102022160" border="0" src="https://freight.cargo.site/w/1000/i/a27174ea00f2b5e20f836151c9133920f381e53489b56c4c8717163c7a4abcb2/PN_Banners.png" /> ____________________________________________ <img width="1512" height="2016" width_o="1512" height_o="2016" data-src="https://freight.cargo.site/t/original/i/7ab3ed32e2442d8bb7eb120737b38215e95d5fea233eec56e134e2ed0f2fff07/IMG_7459.jpg" data-mid="102025612" border="0" src="https://freight.cargo.site/w/1000/i/7ab3ed32e2442d8bb7eb120737b38215e95d5fea233eec56e134e2ed0f2fff07/IMG_7459.jpg" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/0b6862ccb95933857f5867b8b0702f8c8bdef706a8f5217e6e898f50137198e1/IMG_7472.jpg" data-mid="102025909" border="0" src="https://freight.cargo.site/w/1000/i/0b6862ccb95933857f5867b8b0702f8c8bdef706a8f5217e6e898f50137198e1/IMG_7472.jpg" /> <img width="719" height="1280" width_o="719" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0499e27f5f856df4e2484c2e30e9ecf0eb932c044666c5e5c9d2709a68038b72/IMG_7491.PNG" data-mid="102025948" border="0" src="https://freight.cargo.site/w/719/i/0499e27f5f856df4e2484c2e30e9ecf0eb932c044666c5e5c9d2709a68038b72/IMG_7491.PNG" /> Watch Video with Audio https://feliciasoto.com/UX-IxD Thu, 25 Mar 2021 18:55:22 +0000 feliciasoto.com https://feliciasoto.com/UX-IxD Experiential Prototypes UX + Interaction DesignDigital Experiences + Products <img width="1430" height="1080" width_o="1430" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad269ed9d922809ed4af65d9e5f6e8ef20cfc409742b3f66d59e538932052b53/ixd.jpg" data-mid="103269708" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/ad269ed9d922809ed4af65d9e5f6e8ef20cfc409742b3f66d59e538932052b53/ixd.jpg" /> &nbsp;Behind the scenes &nbsp;Below is a glimpse of some&nbsp;unused concepts and experiments –&nbsp;all uncut and raw. Watch this space as I upload more ↓ <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/e06f97e47814e7b1d3d6ac0ee4d1e089e3642dec8826fdaafe40e146801c77dd/Unknown-4.jpeg" data-mid="103269707" border="0" src="https://freight.cargo.site/w/1000/i/e06f97e47814e7b1d3d6ac0ee4d1e089e3642dec8826fdaafe40e146801c77dd/Unknown-4.jpeg" /> Automotive Land Rover, “Trail Less Traveled” – iOS App&nbsp;Interaction design + wireframing showcasing on + off-road adventures with multi-view angles. This application was concepted and designed at Wunderman Thompson. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/88bc7e805cd2e532de753c189113cffbdfed0772ea597055f33dcbb221f7cb4d/lrover_f.jpg" data-mid="103269694" border="0" src="https://freight.cargo.site/w/1000/i/88bc7e805cd2e532de753c189113cffbdfed0772ea597055f33dcbb221f7cb4d/lrover_f.jpg" /> OTC Consumer Engagements PrevacidMobile website optimization + wireframes introducing “Redeem Coupons” userflow. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="1885" height="805" width_o="1885" height_o="805" data-src="https://freight.cargo.site/t/original/i/87d8e2afa58385a3800c30e3a582b16a708540c25434b1442a7b7cdc43b73ef2/FeliSoto_WebOverview_.jpg" data-mid="103269693" border="0" src="https://freight.cargo.site/w/1000/i/87d8e2afa58385a3800c30e3a582b16a708540c25434b1442a7b7cdc43b73ef2/FeliSoto_WebOverview_.jpg" /> Excedrin – Axure PrototypeAn immersive, gamified brand campaign creating awareness that Excedrin is the trusted brand to provide headache relief &amp; stress-free tips throughout the holiday season. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="1596" height="1358" width_o="1596" height_o="1358" data-src="https://freight.cargo.site/t/original/i/386898a0904be49df6b7c5bb73e2c3ff99cf7d1796eb7687e8bbcf78048ecdac/axure_overview_2.jpg" data-mid="103269696" border="0" src="https://freight.cargo.site/w/1000/i/386898a0904be49df6b7c5bb73e2c3ff99cf7d1796eb7687e8bbcf78048ecdac/axure_overview_2.jpg" /> Consumer Packaged Goods Enfamil, 5-day Discovery Sprint WorkshopIdentify digital opportunities that can assist new parents with determining the best Enfamil formula tailored to their baby’s nutritional needs. <img width="2156" height="782" width_o="2156" height_o="782" data-src="https://freight.cargo.site/t/original/i/ff56e9eb3e868d42369c9d95167d6d6ab8c34c2cb9d72545ec623889987726b4/00_workshop.png" data-mid="103271165" border="0" src="https://freight.cargo.site/w/1000/i/ff56e9eb3e868d42369c9d95167d6d6ab8c34c2cb9d72545ec623889987726b4/00_workshop.png" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/f6e7e4d8f267b5df8506614081da333897eaf40406f5ea218c9178e456fcf58d/Unknown-6.jpeg" data-mid="103269700" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/f6e7e4d8f267b5df8506614081da333897eaf40406f5ea218c9178e456fcf58d/Unknown-6.jpeg" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" data-mid="103269704" border="0" src="https://freight.cargo.site/w/1000/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/8bdfb8d7e56e61a21f241099ec8a4261281ecc7b04d41fb6b755b35f18d48d34/Unknown-3.jpeg" data-mid="103269706" border="0" src="https://freight.cargo.site/w/1000/i/8bdfb8d7e56e61a21f241099ec8a4261281ecc7b04d41fb6b755b35f18d48d34/Unknown-3.jpeg" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" data-mid="103269704" border="0" src="https://freight.cargo.site/w/1000/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/e98dacf865e6748b438326831938150617a81c71870dd7b00813fda2ee156de9/Proteus3.jpg" data-mid="103269703" border="0" src="https://freight.cargo.site/w/1000/i/e98dacf865e6748b438326831938150617a81c71870dd7b00813fda2ee156de9/Proteus3.jpg" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/f6e7e4d8f267b5df8506614081da333897eaf40406f5ea218c9178e456fcf58d/Unknown-6.jpeg" data-mid="103269700" border="0" src="https://freight.cargo.site/w/1000/i/f6e7e4d8f267b5df8506614081da333897eaf40406f5ea218c9178e456fcf58d/Unknown-6.jpeg" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" data-mid="103269704" border="0" src="https://freight.cargo.site/w/1000/i/9c0d82b5a0b7db77105626e5b43205104f7a938e443c42f8f0542cfe714aff9d/Proteus4.jpg" /> <img width="2016" height="1512" width_o="2016" height_o="1512" data-src="https://freight.cargo.site/t/original/i/e98dacf865e6748b438326831938150617a81c71870dd7b00813fda2ee156de9/Proteus3.jpg" data-mid="103269703" border="0" src="https://freight.cargo.site/w/1000/i/e98dacf865e6748b438326831938150617a81c71870dd7b00813fda2ee156de9/Proteus3.jpg" /> <img width="2120" height="1190" width_o="2120" height_o="1190" data-src="https://freight.cargo.site/t/original/i/5fb7eaa758991734a58baa55624308c9c885ce6b85ec2c3f54ee28e962a946fa/02_feedback.png" data-mid="103269710" border="0" src="https://freight.cargo.site/w/1000/i/5fb7eaa758991734a58baa55624308c9c885ce6b85ec2c3f54ee28e962a946fa/02_feedback.png" /> https://feliciasoto.com/Omnichannel-Creative-Direction Wed, 10 Mar 2021 00:06:31 +0000 feliciasoto.com https://feliciasoto.com/Omnichannel-Creative-Direction Cross-Channel Creative Direction&nbsp; eRBDigital Consumer Experiences&nbsp; &nbsp;Overview&nbsp; As CPG sales shift from bricks to clicks, brands equipped with “21st Marketing” methodologies are the tell-all sign if they can thrive as consumer habits evolve and digital-first competition accelerates. &nbsp; &nbsp;Solution&nbsp;Premeditating the operational transformation, Reckitt Benckiser launched a digital innovation pod to accelerate omni-channel marketing methodologies. This enabled the team to deliver scalable + frictionless consumer experiences across the entire eco-system.&nbsp; &nbsp;Responsibilities&nbsp; Campaign Strategy&nbsp;+ Activation Roll-Out Consumer Journey Mapping Wireframing +&nbsp;UX/UI DesignCreative Direction (digital + video content) <img width="2750" height="1364" width_o="2750" height_o="1364" data-src="https://freight.cargo.site/t/original/i/a83707cf476ac9054143ed89c5d9bdcfa6443a430c2415e558b0f9ae3a10321e/eRB_2.png" data-mid="102618890" border="0" src="https://freight.cargo.site/w/1000/i/a83707cf476ac9054143ed89c5d9bdcfa6443a430c2415e558b0f9ae3a10321e/eRB_2.png" /> Cross-Channel Brand Activations EnfaMom Product Launch&nbsp;– Prenatal Vitamins <img width="1176" height="1814" width_o="1176" height_o="1814" data-src="https://freight.cargo.site/t/original/i/9f3c299b1fc82f8796f7519e8d885e3ff928cb74e0bcad442598932ff6595d74/KV_EnfaMom.jpg" data-mid="101447740" border="0" src="https://freight.cargo.site/w/1000/i/9f3c299b1fc82f8796f7519e8d885e3ff928cb74e0bcad442598932ff6595d74/KV_EnfaMom.jpg" /> <img width="1032" height="1340" width_o="1032" height_o="1340" data-src="https://freight.cargo.site/t/original/i/d1d4fa85b3dfcc75e5cb7e85522d6304df85717ef271c8209d421c43229421b0/EnfaMom_screen-Banners.jpg" data-mid="101447741" border="0" src="https://freight.cargo.site/w/1000/i/d1d4fa85b3dfcc75e5cb7e85522d6304df85717ef271c8209d421c43229421b0/EnfaMom_screen-Banners.jpg" /> <img width="864" height="648" width_o="864" height_o="648" data-src="https://freight.cargo.site/t/original/i/8f072e021ce02fa7e74843957bf28038311c247e3dfb4a041703d77885682ef4/enfamom_2.jpg" data-mid="101447744" border="0" src="https://freight.cargo.site/w/864/i/8f072e021ce02fa7e74843957bf28038311c247e3dfb4a041703d77885682ef4/enfamom_2.jpg" /> <img width="1728" height="1299" width_o="1728" height_o="1299" data-src="https://freight.cargo.site/t/original/i/76d3a98a6c901bc83cb99fc4fd1153f34b7b90c4b2fa077563a98b1938185976/enfamom_3.jpg" data-mid="101447745" border="0" src="https://freight.cargo.site/w/1000/i/76d3a98a6c901bc83cb99fc4fd1153f34b7b90c4b2fa077563a98b1938185976/enfamom_3.jpg" /> <img width="864" height="1152" width_o="864" height_o="1152" data-src="https://freight.cargo.site/t/original/i/2bcb2a60ad3e097b6dea85de6246069cf311b657608db6761978d8f2b99e57e6/enfamom_1.jpg" data-mid="101447743" border="0" src="https://freight.cargo.site/w/864/i/2bcb2a60ad3e097b6dea85de6246069cf311b657608db6761978d8f2b99e57e6/enfamom_1.jpg" /> EnfaGrow – Toddler Milk &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="567" height="768" width_o="567" height_o="768" data-src="https://freight.cargo.site/t/original/i/a3064479dedd8767bd248a7ae445e016ef8dacbf5740e111ae972c98674afeec/enfagrow_overview2.jpg" data-mid="101447747" border="0" src="https://freight.cargo.site/w/567/i/a3064479dedd8767bd248a7ae445e016ef8dacbf5740e111ae972c98674afeec/enfagrow_overview2.jpg" /> <img width="934" height="723" width_o="934" height_o="723" data-src="https://freight.cargo.site/t/original/i/d3d13e015e98ac458e1ca483d534e0c79da64b4c7cac3b43fb2bee9fcdc78bfc/enfagrow_overview1.jpg" data-mid="101447746" border="0" src="https://freight.cargo.site/w/934/i/d3d13e015e98ac458e1ca483d534e0c79da64b4c7cac3b43fb2bee9fcdc78bfc/enfagrow_overview1.jpg" /> <img width="1640" height="1682" width_o="1640" height_o="1682" data-src="https://freight.cargo.site/t/original/i/c41a260576ba37743b01e7e0d7b33030d1bbbc177d207e5293d66f5796aeae6c/HolidayDTC.png" data-mid="102623895" border="0" src="https://freight.cargo.site/w/1000/i/c41a260576ba37743b01e7e0d7b33030d1bbbc177d207e5293d66f5796aeae6c/HolidayDTC.png" /> EnfaShop, Holiday Promotional Video&nbsp; <img width="300" height="250" width_o="300" height_o="250" data-src="https://freight.cargo.site/t/original/i/7a1f766f22b2ba76b5c1653760520f9ffa01bb73c9d6363fb8b16b02cd1b3aee/Enfamil_Holiday-2020-300x250.gif" data-mid="101447750" border="0" src="https://freight.cargo.site/w/300/i/7a1f766f22b2ba76b5c1653760520f9ffa01bb73c9d6363fb8b16b02cd1b3aee/Enfamil_Holiday-2020-300x250.gif" /> <img width="2606" height="682" width_o="2606" height_o="682" data-src="https://freight.cargo.site/t/original/i/9c29a7a7e99e1c83227b83f621fc0df556e75993acf1027d793f10ad596f1156/728x90.png" data-mid="101447749" border="0" src="https://freight.cargo.site/w/1000/i/9c29a7a7e99e1c83227b83f621fc0df556e75993acf1027d793f10ad596f1156/728x90.png" /> https://feliciasoto.com/Experiential-Design Wed, 10 Mar 2021 00:06:14 +0000 feliciasoto.com https://feliciasoto.com/Experiential-Design Corporate Social Responsibility Girls Who Code&nbsp;Summmer Immersion Program @ Amazon <img width="1358" height="898" width_o="1358" height_o="898" data-src="https://freight.cargo.site/t/original/i/a0b86fdc4c9cff14cc841dc41480891b99c1f03202b3db47e4d76500aafd17bb/GWCThumbnail.jpg" data-mid="101447436" border="0" src="https://freight.cargo.site/w/1000/i/a0b86fdc4c9cff14cc841dc41480891b99c1f03202b3db47e4d76500aafd17bb/GWCThumbnail.jpg" /> &nbsp;Opportunity &nbsp;Amazon is committed to diversity + inclusion, yet in 2018, there was a lack of internal awareness on ways to disrupt the status quo. &nbsp;Objective&nbsp; Motivate Amazonians (in 3 separate offices) to become a catalyst for change by engaging them with ways to lean-in during “Girls Who Code” 12-week Summer program.&nbsp; &nbsp;Mission&nbsp; Create a scalable internal awareness campaign + an immersive “Summer GWC Program” that can effectively span across the 3 different offices (Seattle, CA, NYC). <img width="2448" height="1378" width_o="2448" height_o="1378" data-src="https://freight.cargo.site/t/original/i/f8af789c8dfe1c48fcbc07b32745aa618244ff5cbd84eb5422ba4944ca3c20c0/6_GWC_grad.png" data-mid="101989389" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/f8af789c8dfe1c48fcbc07b32745aa618244ff5cbd84eb5422ba4944ca3c20c0/6_GWC_grad.png" /><img width="2742" height="1270" width_o="2742" height_o="1270" data-src="https://freight.cargo.site/t/original/i/1e2c3afe8e01d3b3469b058d5fc17dbd8a5d24a02afee2075002b5e81a0d60c1/Screen-Shot-2021-02-13-at-4.00.22-PM.png" data-mid="101447439" border="0" src="https://freight.cargo.site/w/1000/i/1e2c3afe8e01d3b3469b058d5fc17dbd8a5d24a02afee2075002b5e81a0d60c1/Screen-Shot-2021-02-13-at-4.00.22-PM.png" /><img width="2724" height="1532" width_o="2724" height_o="1532" data-src="https://freight.cargo.site/t/original/i/f1240d13880c324fd7a420502c1070fb267c51174aae039bbf798347ce4ad086/GWC_Hack.png" data-mid="101989432" border="0" src="https://freight.cargo.site/w/1000/i/f1240d13880c324fd7a420502c1070fb267c51174aae039bbf798347ce4ad086/GWC_Hack.png" /> &nbsp;GWC PROGRAM ACTIVATION #1 &nbsp; Spreading the Word + Paying it forward&nbsp;Voices from Female AmazoniansFostering a community through shared personal stories + insights about Amazonian’s career journey. <img width="2412" height="1384" width_o="2412" height_o="1384" data-src="https://freight.cargo.site/t/original/i/ed368e523106fac262ec87f61580e24a63a22ebdb94269b7a4467ee2167fb3ed/5_Posters.png" data-mid="101989426" border="0" src="https://freight.cargo.site/w/1000/i/ed368e523106fac262ec87f61580e24a63a22ebdb94269b7a4467ee2167fb3ed/5_Posters.png" /> <img width="850" height="1150" width_o="850" height_o="1150" data-src="https://freight.cargo.site/t/original/i/926b3edca64a180f843175a92ad1cec9568510634ac9c018f8427b356ede76eb/Insta_Post.png" data-mid="101991244" border="0" src="https://freight.cargo.site/w/850/i/926b3edca64a180f843175a92ad1cec9568510634ac9c018f8427b356ede76eb/Insta_Post.png" /> &nbsp; GWC PROGRAM ACTIVATION #2 &nbsp;&nbsp;Immersive Digital Technology&nbsp;Ambient Display ScreenLeveraging HTML code to build a connected experience across Amazon’s three GWC sites (Seattle, NYC, CA) <img width="2120" height="1084" width_o="2120" height_o="1084" data-src="https://freight.cargo.site/t/original/i/193aae207a1330ebfa4bca3a3fa13a0a2ef3f55dcbeca67d699ba42a7cb783e5/01.png" data-mid="101992326" border="0" src="https://freight.cargo.site/w/1000/i/193aae207a1330ebfa4bca3a3fa13a0a2ef3f55dcbeca67d699ba42a7cb783e5/01.png" /> <img width="2480" height="1376" width_o="2480" height_o="1376" data-src="https://freight.cargo.site/t/original/i/72991896c36380480e57a8fdd4c3e73d9087fbdb6409896f6a8d9bf6657bdd93/02.png" data-mid="101992327" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/72991896c36380480e57a8fdd4c3e73d9087fbdb6409896f6a8d9bf6657bdd93/02.png" /> <img width="2732" height="1530" width_o="2732" height_o="1530" data-src="https://freight.cargo.site/t/original/i/e53dc0d14d0b53a68127c03e2ad4c3f7f37daf93e453c9b9576a54a1c319632d/04.png" data-mid="101992448" border="0" src="https://freight.cargo.site/w/1000/i/e53dc0d14d0b53a68127c03e2ad4c3f7f37daf93e453c9b9576a54a1c319632d/04.png" /><img width="2726" height="1536" width_o="2726" height_o="1536" data-src="https://freight.cargo.site/t/original/i/6f135888f667cc2e90b2c88ad650aac4355c92388d06313a1d6f44042e51c056/Sketch_2.png" data-mid="101989641" border="0" src="https://freight.cargo.site/w/1000/i/6f135888f667cc2e90b2c88ad650aac4355c92388d06313a1d6f44042e51c056/Sketch_2.png" />