Hello, I’m Felicia Soto – Senior UX & Product Design Lead.

I transform enterprise complexity into intuitive experiences,

leveraging AI to accelerate innovation, foster collaboration & drive business growth.


For 15+ years, I’ve developed omni-channel brand activations, immersive experiences, and digital products for companies including JP Morgan Chase, Microsoft, Amazon, L'Oréal, Enfamil and Johnson & Johnson.

thrive at the intersection of creativity, emerging technology, and collaboration, challenging what's possible, pioneering first-to-market innovations, and turning bold ideas into business impact.

Feel free to reach out below if you’d like to connect + have a virtual coffee.

973-818-5790  |   me@feliciasoto.com  |  ︎Resume

If you see something, say something: me@feliciasoto.com