iOS + Andrioid Mobile App
Enfamil Family
Overview
A mobile device is the essential tool for all new & expecting parents. This trusty sidekick enables search at parent’s fingertips, online / offline support networks, and accessibility to engaging digital content.
Objective
Enfamil will develop a mobile hub to serve as the core accelerator in building transformative relationships and driving business growth.
Solution
The Enfamil Family Beginnings app will be a key enabler in establishing a unified consumer experience – from CRM enrollments, online conversions, loyalty and advocacy. From conception to a baby’s 1st birthday, the mobile experience provides product offerings and personalized content for every milestone.
Enfamil Family
Beginnings App
Parenthood Made Easy
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Overview
A mobile device is the essential tool for all new & expecting parents. This trusty sidekick enables search at parent’s fingertips, online / offline support networks, and accessibility to engaging digital content.
Objective
Enfamil will develop a mobile hub to serve as the core accelerator in building transformative relationships and driving business growth.
Solution
The Enfamil Family Beginnings app will be a key enabler in establishing a unified consumer experience – from CRM enrollments, online conversions, loyalty and advocacy. From conception to a baby’s 1st birthday, the mobile experience provides product offerings and personalized content for every milestone.
End-to-End Development
Start small. Build quickly. Test & learn.
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1) Business Case + Empathy Mapping: User Research + Ideation Sessions
1) Business Case + Empathy Mapping: User Research + Ideation Sessions
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2) Rapid Ideation + Low-fidelity sketches
Iterative Wireframing | VX Research | Creation of low fidelity prototypes
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3) Iterative Design System based on UAT testing
Iterate, Test, Break, Repeat (& eventually make better)
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4) Mobile Screen Framework + Development
Implement an intuitive & cohesive UI, Design Sysytem, and CX that will garner the highest level of engagement
︎︎︎
3) Iterative Design System based on UAT testing
Iterate, Test, Break, Repeat (& eventually make better)
︎︎︎
4) Mobile Screen Framework + Development
Implement an intuitive & cohesive UI, Design Sysytem, and CX that will garner the highest level of engagement
5) Mobile Icon Discovery for APAC Market
