Google Voice Action
![]()
Overview
Consumer acceptance for smart devices + voice technology was already in full swing by 2020. The global spread of Covid and social distancing protocols accelerated the landscape, making Voice an essential tool for search, social interaction, commerce, brand engagements, and health services.
Objective
To maintain brand superiority, Enfamil must leverage Voice Tech as a channel to drive digital transformations throughout its omni-channel eco-sysem.
Solution
Fostering meaningful connections with Voice Tech. With the launch of “Enfamil Baby,” the brand will strengthen its relationship with expecting + existing parents until their baby’s 1st birthday.
The introduction of Voice will step-change its business norms forming meaningful connections & delivering results with customer acquisition, product trials, and voice commerce.
Responsibilities
User Research / Interviews
VX Journey Mapping
Sketching + Wireframing
Strategic Launch Roll-Out
Interaction + Visual Design
Omni-Channel Engagement Testing
Faciliation + Cross-Org Project Management
Enfamil Baby
Hands-free support for powered by your voice
Overview
Consumer acceptance for smart devices + voice technology was already in full swing by 2020. The global spread of Covid and social distancing protocols accelerated the landscape, making Voice an essential tool for search, social interaction, commerce, brand engagements, and health services.
Objective
To maintain brand superiority, Enfamil must leverage Voice Tech as a channel to drive digital transformations throughout its omni-channel eco-sysem.
Solution
Fostering meaningful connections with Voice Tech. With the launch of “Enfamil Baby,” the brand will strengthen its relationship with expecting + existing parents until their baby’s 1st birthday.
The introduction of Voice will step-change its business norms forming meaningful connections & delivering results with customer acquisition, product trials, and voice commerce.
Responsibilities
User Research / Interviews
VX Journey Mapping
Sketching + Wireframing
Strategic Launch Roll-Out
Interaction + Visual Design
Omni-Channel Engagement Testing
Faciliation + Cross-Org Project Management
