Amazon, PrimeNow Stunt
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Problem + Insight
Consumers are spending less time browsing the aisles of brick-n-mortar stores and are going online to discover the latest hair trends & haircare products.
Solution
While at Amazon’s Advertising, I collaborated with L’Oréal to develop a first-of-its-kind activation where a hairstylist was delivered to consumers' doorsteps. Eligible participants received a free hair make-over/tutorial while learning about L’Oréal’s Advanced Haircare Line.
Consumers outside of the NYC area had access to watch L’Oréal’s exclusive, step-by-step tutorials with shoppable video content featuring product recommendations.
Responsibilities
Campaign Strategy + Activation Roll-Out
Consumer Journey Mapping
Wireframing + UX/UI Design
Creative Direction (Digital + Video)
Results
• Campaign Revenue: 800K
• Booking Rate 100%
L’Oréal Haircare
Hairsylist delivered to your doorstep
Problem + Insight
Consumers are spending less time browsing the aisles of brick-n-mortar stores and are going online to discover the latest hair trends & haircare products.
Solution
While at Amazon’s Advertising, I collaborated with L’Oréal to develop a first-of-its-kind activation where a hairstylist was delivered to consumers' doorsteps. Eligible participants received a free hair make-over/tutorial while learning about L’Oréal’s Advanced Haircare Line.
Consumers outside of the NYC area had access to watch L’Oréal’s exclusive, step-by-step tutorials with shoppable video content featuring product recommendations.
Responsibilities
Campaign Strategy + Activation Roll-Out
Consumer Journey Mapping
Wireframing + UX/UI Design
Creative Direction (Digital + Video)
Results
• Campaign Revenue: 800K
• Booking Rate 100%
