Retail Media SaaS
Overview
Retail Media Networks (RMNs) are a fast-growing segment in digital advertising, with a projected CAGR of +12% from 2022 to 2027.
While third-party cookies become a method of the past, RMNs are booming as they offer advertisers a unique opportunity to reach their target audience and provide valuable insights into consumer behavior.
Solution
As a UX Lead in Microsoft Advertising, I was a steward for user-centered design and a key stakeholder within a cross-functional, global cohort. Our objective was to create the industry’s most complete omnichannel retail media stack, connecting audiences seamlessly onsite, offsite, and in-store.
In September 2022, the platform beta-launched, enabling retailers to generate incremental sales with AI-powered performance insights driving sales, customer acquisition, and consumer loyalty.
While the platform evolves and incorporates new functionality, it continues to deliver on its core mission of empowering retailers to achieve more with tools to stay ahead of the curve. Additionally, with the help of Microsoft, retailers are now poised to become conduits of business growth, connecting their first-party audiences to brand partners at various stages of their consumers’ shopping journey.
➡️ FULL CASE STUDY AVAILABLE UPON REQUEST
Responsibilities
Product Strategy + Implementation UX Vision
Storytelling + Steward of Cross-Org Alignment
User Research + Consumer Journey Mapping
Workshop / Ideation Session Facilitator
Wireframes, Site Maps, Interaction Flows
Agile + Rapid Iterative Designs in Figma (UI/UX)
Low-Fi + High-Fi Prototypes
Usability Testing, Iterative User Interviews
Design System + Component Library Contributor
Microsoft Advertising
Maximize ad revenue + audience reach via retail channelsOverview
Retail Media Networks (RMNs) are a fast-growing segment in digital advertising, with a projected CAGR of +12% from 2022 to 2027.
While third-party cookies become a method of the past, RMNs are booming as they offer advertisers a unique opportunity to reach their target audience and provide valuable insights into consumer behavior.
Solution
As a UX Lead in Microsoft Advertising, I was a steward for user-centered design and a key stakeholder within a cross-functional, global cohort. Our objective was to create the industry’s most complete omnichannel retail media stack, connecting audiences seamlessly onsite, offsite, and in-store.
In September 2022, the platform beta-launched, enabling retailers to generate incremental sales with AI-powered performance insights driving sales, customer acquisition, and consumer loyalty.
While the platform evolves and incorporates new functionality, it continues to deliver on its core mission of empowering retailers to achieve more with tools to stay ahead of the curve. Additionally, with the help of Microsoft, retailers are now poised to become conduits of business growth, connecting their first-party audiences to brand partners at various stages of their consumers’ shopping journey.
➡️ FULL CASE STUDY AVAILABLE UPON REQUEST
Responsibilities
Product Strategy + Implementation UX Vision
Storytelling + Steward of Cross-Org Alignment
User Research + Consumer Journey Mapping
Workshop / Ideation Session Facilitator
Wireframes, Site Maps, Interaction Flows
Agile + Rapid Iterative Designs in Figma (UI/UX)
Low-Fi + High-Fi Prototypes
Usability Testing, Iterative User Interviews
Design System + Component Library Contributor
